Champagne PR on a Beer Budget

Earlier this week, Caster’s Director of Account Services Pete Girard joined KMB Communications, Inc.’s Katye Bennett and InGear’s Veronica Esbona for LAVNCH panel about how companies without a PR budget can build a PR strategy.

The conversation, moderated by THE rAVe Agency’s Morgan Lawrence, took place at CEDIA Expo. Together, this panel of tech PR experts tackled questions including:

  • Why is a public relations strategy so critical for brand recognition?
  •  How can you develop a content strategy that goes beyond a spec sheet?
  •  How do you create content that’s persuasive and powerful without seeming like a sales pitch?
  • How do you create a multichannel communications strategy in order to reach multiple audience effectively?

Pete and company offer a lot of actionable advice here for companies getting started on their PR journey. Access the free recording on LAVNCH.

Have your own questions about PR for your company? Interested in seeing if Caster could help you with yours? Drop us a note to connect!

Rachel Bradshaw

Vice President of Account Services

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