Giving Your Content Extra Mileage: How to Turn One Piece of Content into a Dozen Articles
A challenge that we sometimes face as tech PR professionals is navigating the constantly changing technology landscape and ensuring that our clients are being seen and heard as thought leaders in their respective industries. We want to make sure our clients are a part of the stories and angles as they shift, even if the […]
Starting as a PR Intern at Caster: Payton St. Lawrence
Starting senior year of college is scary, especially with family and friends constantly asking what you’ll do with your life once you graduate.
Hosting In-Vehicle Driving Demos at My First CES
Early this month, I took off with a couple other members of the Caster team for my first trip to Las Vegas for the Consumer Electronics Show (CES). CES—one of the biggest technology tradeshows in the world—may have been a bit daunting for my first ever tradeshow experience, but what other venue could have been a better classroom […]
A Look Back at the Facebook Privacy Crisis + A Look at the Future of Paid Campaigns
No matter what changes come to Facebook in the future, remaining consistent, honest, and providing consumers with messages and solutions that matter most to them will continue to be the way to create a loyal customer base in the future.
Impacted by the 2018 Social Media Bot Purges? Tips for Creating an Engaged Follower Base
If you’ve noticed sudden drops in your follower counts on Twitter and other social media platforms lately, you’re not alone.