Abolish Glossophobia with These 3 Tips:
Did you know that Glossophobia, also known as the fear of public speaking affects about 75% of the population and is one of the most common human fears next to those afraid of snakes, spiders, and heights?
Instagram 101: Tips & Tricks to Drive Traffic to Your Page
In recent years, we have seen a huge influx in the use of Instagram for business communications and marketing, with aspects like the rise of brand influencers contributing to momentum and growth for companies on the platform.
Social Ads: Measuring ROI When You Have Nothing to Sell
Marketing used to be simple: identify your demographics, describe your product or service, and create signage, direct mail, or promotional items. But, the times have changed, and so have the estimated 2.77 billion social media users worldwide. Now is the time to re-think your plan and incorporate platforms like Instagram, Facebook, Twitter, and LinkedIn into […]
Working from home: How to stay connected when you’re not in the office
For a lot of people, working from home is the ultimate dream set-up: You have no commute; you can work in your pajamas; and you’re in close proximity to your own fridge and an endless supply of snacks. At Caster, many of my co-workers regularly work from home at least one day during the week, […]
Giving Your Content Extra Mileage: How to Turn One Piece of Content into a Dozen Articles
A challenge that we sometimes face as tech PR professionals is navigating the constantly changing technology landscape and ensuring that our clients are being seen and heard as thought leaders in their respective industries. We want to make sure our clients are a part of the stories and angles as they shift, even if the […]