Five Frightful PR Problems That Give Us The Heebie Jeebies
You unlock this door with the key of imagination Beyond it is another dimension. You’ve just crossed over into The Public Relations Zone. Even with decades of experience, a few situations still send a shiver up our spine. 1. Imperius! You Can’t Control The Media We pride ourselves on our great press relations and on […]
Quick Brown Foxes, Lazy Dogs, and a Properly Produced Story
If you attended school taught primarily in English, you’ve likely heard this sentence before: The quick brown fox jumps over the lazy dog. This sentence is famous for the story behind it, but that story is not about the fox or the dog or the dynamics between wild and domesticated animals. The story is about […]
Lessons From The PR Fails of 2021 (So Far)
Ah, the dreaded #PRFail: we’ve all seen our share. Sometimes, the hashtag is attached to a thoughtless publicity stunt on social media; sometimes, it’s a serious crisis, handled poorly. As public relations professionals, it’s our job to analyze how corporate communications are likely to make the audience feel so we can avoid PR fails. For […]
Outstanding or Overbearing?
Engaging with the LGBTQ+ Community during Pride Month It was the peak of Pride, the day of the Providence parade—a day I should have gotten to live my best and most authentic life. I parked at the mall to avoid paid parking and cut through the building to get to the celebration. I was looking […]
Experienced Advice on Instagram Takeovers
Your employees are a great resource for growing your social media presence and increasing engagement, but a lot of companies are afraid to incorporate them into official messaging through efforts like Instagram takeovers. There are risks to giving employees the reins on social, but the potential benefits are huge: you get to show off your […]