Author: Devon Dean

A Short Story About Long-Tail Keywords…and Why They’re Important

Search Engine Optimization (SEO) is a lot of fun…at least to me. It’s like solving a word puzzle using strategic thinking or, as I sometimes call it, “word chess.”  While good content is engaging, digestible, and easy to understand, the SEO side of my brain also wants to ensure it answers specific questions and provides […]

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Four PR Trends to Watch in 2024

As we finish a rousing chorus of “Auld Lang Syne” and dump out the flat champagne, it’s time to talk about where PR is heading next. In the last year, we saw speedy evolution (AI), scaling back (the bird app or whatever it’s called this week), and a multitude of shifts in how the world […]

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Email marketing tips

Get the Message: Five Easy Ways to Improve Your Email Marketing

‘Tis the season…for emails. Lots of emails. An absolute cacophony of messages filling inboxes like stockings full of gifts.  It can also be a time of strife for email marketers. In many ways, B2C and B2B are competing for the audience’s collective low attention spans.  I recently completed the Hubspot Email Marketing Certification and gained […]

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Four Reasons Former Journalists Make Great PR People

For a generation, journalists stayed “in the game” until retirement. In fact, I used to joke that I would leave broadcasting when they pried the microphone out of my cold, dead hand.  These days, that’s the exception and not the rule. Therefore, many of us (hi there) end up as PR people, writing and pitching […]

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Devon Dean running the Boston Marathon 5K in 2022

The Race to Caster

May 7, 2023 – I visited the world’s most famous racecourse twice this past May. The first time, my legs were on fire. I could feel a rather sizable blister forming on my left foot. The sun bore down on me and thousands of my fellow runners as we took part in the “Greatest Spectacle […]

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