Enter the #CASTERCOMMunity Sweepstakes at CEDIA Expo!
CEDIA Expo is back for 2022, and it’s going big in Texas! We can’t wait to connect with our clients, friends and fellow CEDIA community members on the show floor. Caster will have six team members onsite representing eight clients –the highest number we’ve had on the floor since 2007. To celebrate a strong return […]
Is Your Content Sticky Enough? How PR Pros Squeeze Fresh Glue into Your Strategy
Did the word “sticky” in the title grab your attention? The first time I saw the word used in reference to content writing, I certainly made a face. A lot of things are sticky – and while you might be rattling off normal adhesives like tape and glue, my brain defaulted to things I’d rather […]
A Big Thank You to Canva Pro, from a Self-Proclaimed Non-Artist
I’ve never been much of a visual artist. I mean, I did secure a spot in my elementary school art gallery expo when I was 8 years old, but only because the container of paint I dropped onto my construction paper made a cool-looking blob resembling a bear in the forest. But aside from the […]
2021 State of PR Survey Takeaways
Summer is an invigorating season for a PR pro in Southern Rhode Island. The weather is gorgeous, the sun is shining at the local beaches, the local bike path is blooming, and Muck Rack’s 2021 State of PR survey is finally out. One of these things is not like the others, but it’s still pretty […]
Three Social Media Trends to Spearhead in 2021
Last year was bizarre all around – I think we’re all on the same page there. For public relations and marketing professionals specifically, 2020 was transformative. All our activities shifted to digital platforms and social content proliferated as everyone – from press and customers to friends and family – craved new ways to stay authentically […]