Small But Mighty
After over 20 years in business, Caster Communications continues to bring success to our clients across the ever-changing technology industry. Although Caster is a boutique agency, we make sure our clients are heard above the noise. The Caster Crew approaches each client engagement with fresh eyes, and we work internally to plan effective strategies for […]
How to Nurture Company Culture
According to research from global staffing firm Robert Half, over a third of American workers would turn down a job that was otherwise a “perfect fit” if they didn’t like the corporate culture. In addition, 90 percent of employers say that cultural fit is more important than skills or experience to an employee’s long-term success. […]
Beyond the Building: Welcoming Fresh Ideas from Across the Country
During the 22 years Caster has been in business, Kimberly Lancaster, president and founder, was fairly resistant to the idea of operating with a large-scale remote team. Being a team big on culture and a hands-on work environment, a distributed work force disrupted the belief system Caster held dearly. With the hiring of our Toronto-based […]
Tips for Building an Effective Social Media Presence
Most brands are present on social media platforms, but just because you are active on social media, doesn’t mean your strategy is effective. Social media platforms are the perfect place for companies and brands to reach out to current customers, as well as to grab the interest of potential new customers. Creating an impactful social […]
Social Media and Case Studies for Dealers: A Q+A with Caster from the AVNation #LFHSummit
This past week, the Caster Crew had pleasure of joining the first residential AVNation LFH Summit. We joined #AVTweeps from around the country and many of our clients who presented from home at this virtual event that offered education, trainings, and networking events for the residential custom install industry. The Caster Crew shared some of […]