Author: Payton St. Lawrence

Staying on top of media relations in 2020

A new decade has arrived, and the Caster crew is back in action. We kicked off the New Year with our largest technology trade show, CES, and we are happy to share we have onboarded two new clients, Hogar Controls and Electrolux. Starting off 2020, the team is more ready than ever to tackle a […]

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My First Trade Show As a PR Assistant

On my first day as an intern at Caster I was exposed to what I now know as the hectic time of trade shows. CES was my first experience in the office during a trade show until this past September, when I was part of my first CEDIA Expo. Working with multiple clients and just […]

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Getting a Start on My First E-Marketing and Social Media Campaign

Throughout my seven months as an intern with Caster, I’ve been able to learn and pick up on PR techniques quickly by applying new information in my daily projects and tasks. I have been challenged with new projects that have pushed me to develop the skills to conquer these tasks successfully. As a newly hired […]

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