Author: Payton St. Lawrence

Nurturing Company Culture is Important–Here’s How We Do It

According to research from global staffing firm Robert Half, over a third of  American workers would turn down a job that was otherwise a “perfect fit” if they didn’t like the corporate culture. In addition, 90 percent of employers say that cultural fit is more important than skills or experience to an employee’s long-term success. […]

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Beyond the Building: Welcoming Fresh Ideas from Across the Country

During the 22 years Caster has been in business, Kimberly Lancaster, president and founder, was fairly resistant to the idea of operating with a large-scale remote team. Being a team big on culture and a hands-on work environment, a distributed work force disrupted the belief system Caster held dearly. With the hiring of our Toronto-based […]

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Tips for Building an Effective Social Media Presence

Most brands are present on social media platforms, but just because you are active on social media, doesn’t mean your strategy is effective. Social media platforms are the perfect place for companies and brands to reach out to current customers, as well as to grab the interest of potential new customers. Creating an impactful social […]

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Social Media and Case Studies for Dealers: A Q+A with Caster from the AVNation #LFHSummit

This past week, the Caster Crew had pleasure of joining the first residential AVNation LFH Summit. We joined #AVTweeps from around the country and many of our clients who presented from home at this virtual event that offered education, trainings, and networking events for the residential custom install industry. The Caster Crew shared some of […]

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Staying on top of media relations in 2020

A new decade has arrived, and the Caster crew is back in action. We kicked off the New Year with our largest technology trade show, CES, and we are happy to share we have onboarded two new clients, Hogar Controls and Electrolux. Starting off 2020, the team is more ready than ever to tackle a […]

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