Author: Sarah Hales

LinkedIn Algorithm Update: Tips to Stay Ahead in 2024

Have you noticed a decline in your LinkedIn performance over the past year? If so, you’re not alone. A staggering 95% of LinkedIn users saw decreased reach, engagement and follower growth in 2023. Many users attribute this decline to the evolving algorithm, leaving them feeling out of the loop and struggling to adapt. In this […]

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How to Pinpoint Your Perfect Audience

Have you ever been presented with an ad on social media and thought, “How did my phone know that I needed this before I did?” Because I sure have. As a Gen Z female who scrolls TikTok in replacement of evening TV, I’ve been targeted by ads promoting products that would satisfy wants I’ve merely […]

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Keeping up with Platform X (Updated February 2024)

Since our last blog post on the X platform back in November, change has been the site’s only constant. We’re only a month and a half into the 2024 development plan, and the X team has revamped the user experience through an updated algorithm, potential features, and new tools. While the X app and site […]

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Keeping up with the Platform X

Since Elon Musk rebranded Twitter to “X” in July, he’s raced full throttle toward his vision of the “everything app.” Both before and since the rebrand, Musk has rolled out algorithm updates, new platform features, subscriber perks, and free rider limitations at an overwhelming pace. Many of these changes revolve around a central goal: getting […]

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Leveraging the Momentum: PR Strategies that Maximize Trade Show Success

If you’re reading this, it means you’ve survived countless months of trade shows. Congratulations! I hope you’ve avoided burnout because the hard work doesn’t stop when a trade show is over – that’s when the real work begins.  Leveraging trade show results is just as important as attending the trade show itself. You don’t want […]

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