Five Frightful PR Problems That Give Us The Heebie Jeebies
You unlock this door with the key of imagination Beyond it is another dimension. You’ve just crossed over into The Public Relations Zone. Even with decades of experience, a few situations still send a shiver up our spine. 1. Imperius! You Can’t Control The Media We pride ourselves on our great press relations and on […]
Champagne PR on a Beer Budget
Earlier this week, Caster’s Director of Account Services Pete Girard joined KMB Communications, Inc.’s Katye Bennett and InGear’s Veronica Esbona for LAVNCH panel about how companies without a PR budget can build a PR strategy. The conversation, moderated by THE rAVe Agency’s Morgan Lawrence, took place at CEDIA Expo. Together, this panel of tech PR […]
Quick Brown Foxes, Lazy Dogs, and a Properly Produced Story
If you attended school taught primarily in English, you’ve likely heard this sentence before: The quick brown fox jumps over the lazy dog. This sentence is famous for the story behind it, but that story is not about the fox or the dog or the dynamics between wild and domesticated animals. The story is about […]
Onboarding with a PR Agency: 4 Step Process
So you’ve decided to hire a PR agency – what should the onboarding process look like? In this blog, I’ll talk about what it’s like to start a PR engagement and the four key components of the onboarding process that set the foundation for success. PR is not a tap that can be turned on […]
Comma Chameleon
PR pros do a lot of writing and editing. If we’re not careful, we can wind up getting pretty high on our own supply in the process. We develop deeply ingrained preferences for our own habits, viewing stylistic differences as errors, corrections as affronts, and rewrites as assaults on our souls. Reader, I have not […]