Stepping into my New Role at Caster
I remember my first CEDIA Expo incredibly clearly. It was the final year in Atlanta, and I was just a few months into my job with CEDIA, my very first professional job out of college. I was in awe that this company would pay to send me to this show. Little did I know that […]
A Note from Caster’s New Vice President
I was a Medieval and Renaissance Studies major, and now I’m joining one of the best technology PR firms in the country. It’s a funny old world, innit? This move is not out of nowhere. I’ve spent the last decade plus at AVIXA, the world’s leading professional audiovisual trade association and professional society. I thought […]
How to Effectively Manage a B2B Social Media Account
At Caster, we believe every business, whether it is B2B, B2C, or B2B2C, benefits from implementing a strategic social media presence, but oftentimes we hear from new B2B clients, “why do we need to be on social media anyway?” Here’s why: Social media offers an enormous potential to reach target audiences at little-to-no cost. It […]
Our Favorite Networking Tips
Networking gets a bad rap yet, as professionals, it is a critical skill and an activity that’s not going anywhere.
Digitization of Industries & its Impact on PR
There is an increasing digital urgency across many industries to adopt new technology that will drive innovation and disruption. Digital transformation enables unparalleled opportunities for value creation. It used to take Fortune 500 companies an average of 20 years to reach a billion dollar valuation; today, digital start-ups can get there in just four years. […]