Caster Adds Crestron Home to Client Portfolio
Hi I’m sure you already said oh wow and depending on what you know, you may also be thinking but how? As you know, SnapAV acquired Control4 in August of 2019, Caster continued to handle the brand, marking an official 12 years on March 30, 2020, which also marked our last day as the PR […]
Working from Home Full Time: Pros and Cons from the Caster Crew
Many businesses around the country are shifting their operations from the norm. Caster, too, has temporarily shut its brick-and-mortar doors and has transitioned to a full-time, all-remote workforce (though we’re still highly available and highly productive, per the norm). While our favorite Canadian Erin Phillips works remotely for the Caster Crew year-round (and a few […]
Searching for the ‘perfect PR partner’ – why boutique is better
If you’re reading this particular blog, there is a decent chance you’re currently on the hunt for a public relations partner and you’re here doing your homework on Caster Communications. If that’s the case, we’re glad you’re here. We’re here to help, and we commend you for running this reconnaissance mission – the least we […]
Five Trends for PR Pros to Watch in 2020 & Why They Matter
We’re in the midst of full-blown, end-of-year craziness here at Caster with CES on the horizon, ISE not far behind it, and of course, managing year-end closeout and preparing and setting goals for 2020. As we wind down 2019 and look ahead to the coming decade, I wanted to reflect on trends that we’ve seen […]
Explaining PR to your friends and family who don’t do PR
A holiday season gathering wouldn’t be complete without a family member asking what you do for a living. And if you work in public relations, the conversation has probably gone a little like this: “What do you do for a living?” “I work in public relations!” “Wait, do you cover up scandals for a living?” […]