Caster News

Caster Promotes Alexandra Crabb and Ashley Daigneault to Senior Vice President and Vice President, Respectively

Wakefield, RI – February 22, 2018 – Caster Communications, Inc., award-winning tech public relations and social media firm, is pleased to announce the promotions of two of its senior team members: Alexandra Crabb and Ashley Daigneault.

Alexandra Crabb, who has worked with Caster for five years as Vice President, now assumes the role of Senior Vice President, where she will continue to lead technical alliance and consortium accounts Avnu Alliance and the Khronos Group, while creating strategic programs that increase traction and garner global media attention for Caster’s diverse range of clients.

With over fifteen years of experience in global tech PR and social media, Crabb has long been a stalwart at Caster. “Her dedication to the team through collaborative leadership and her relentless pursuit of success for our clients are just small pieces of the invaluable work she brings to Caster,” says Kimberly Lancaster, President and Founder.

Now, in her new role as Senior Vice President, Crabb will continue to tap into her impressive network of media and analyst contacts to build strategic campaigns and help clients navigate the changing PR landscape, while bringing a new level of leadership to Caster’s initiatives. 

Caster is equally thrilled to announce the promotion of Ashley Daigneault to Vice President. A long-time Caster veteran, Daigneault has worked at Caster for seven years first as an Account Executive and later returning as the Account Director and has over a decade of experience in strategic communications, social media and brand building. With her extensive writing and media relations skills, Daigneault develops campaigns for Caster’s diverse client base, leading the Z-Wave Alliance to build out their thought leadership and position in the smart home market along with handling marketing and partnerships for the Smart Kitchen Summit from its inception.

“I admire Ashley’s work every day,” says Caster Senior Account Executive, Alex Gil. “Her intelligence, leadership, passionate personality, and empowering drive are regular inspirations for the whole office to think creatively and achieve new levels of success.”

In her new position as Vice President, Daigneault will continue to analyze and source new tools to drive PR and media success for clients, while bringing a new level of creativity and influence to brand building and initiatives.

Want to learn more? Connect with Crabb and Daigneault on Twitter @alexcrabb and @ashleydano. For more details on Caster Communications, visit

Ready to Shine?

We believe you're ready for greatness, and we can't wait to help you shine.