Social Media
There is no such thing as a business that doesn’t benefit from social media. Like any organization, your goal is probably to connect with your existing stakeholders and bring new people to the table. Whether you’re a B2C, B2B or B2B2C (our favorite) the people you want to reach—customers, journalists, influencers, and stakeholders—are active on social platforms. Consider this: Out of over 8 billion people alive on our planet, more than 5 billion of them are active on social media platforms. If your brand isn’t part of those conversations, you’re missing critical opportunities.
Have we convinced you yet?
At Caster, we integrate social media marketing into your broader PR strategy. Our teams collaborate daily with clients to:
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Share organic, branded, and user-generated content
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Promote company news and announcements
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Engage in industry-specific conversations
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Build relationships with customers, media, and influencers
Whether you’re launching new profiles, rethinking your social presence, or looking to scale an existing program, we can help. We’ve been building social media strategies since the early days (before Twitter had its first million users). Our team knows what works, what doesn’t, and which tools deliver measurable results.
Let’s build a social media program that supports your brand and drives real business impact.
Social media delivers the strongest results when it’s fully integrated into your core PR and marketing program. An aligned social media strategy helps maximize the reach of your content, amplify earned media, and build lasting brand credibility and buzz.
The world of social media is constantly changing and we stay ahead of the curve. At Caster, we design and execute earned, shared, and paid social media campaigns that:
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Boost brand awareness
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Foster community engagement
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Cultivate authentic influencer partnerships
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Showcase your thought leadership
From emerging platforms to algorithm updates, we adapt strategies to ensure your brand stands out and stays relevant in a crowded digital landscape.
We build and nurture engaged communities that help
spread your messages far and wide.
Who uses social media? Everyone.
At Caster, we live and breathe social media, integrating it into every tailored communications and public relations plan. Whether you’re a growing startup or a global enterprise, our team delivers strategic social media guidance to support your business goals.
We offer flexible support, from consulting with internal teams to providing full-service social media management, from platform setup to daily content and engagement.
Not sure where your audience is active? We’ll help you identify the right platforms, craft compelling content, and build a presence that drives real results.
We will build it (and they will come).
At Caster, we do more than post content. We create strategic social media programs that amplify your message and foster brand communities. We understand the power of social media to influence perception, boost visibility, and drive engagement.
Each platform—LinkedIn, Instagram, Facebook, YouTube, Bluesky or TikTok—has its own audience, tone, and best practices. We tailor your content to fit each platform’s unique style and culture to ensure relevance and authenticity.
Our thoughtful, platform-specific approach doesn’t just make you look good, it builds trust and gives your audience a compelling reason to engage with your brand.
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