Earlier in the month, The Providence Journal reported that Chobani (who calls themselves “America’s number one Greek Yogurt”) donated $50,000 to Warwick’s public schools to pay off children’s lunch bills. In a grossly unpopular move, Warwick had before announced that children who owe money for lunch would be served cold sandwiches instead of a hot […]
At Caster, we build programs to amplify our clients in the media and on social networks when they have news to share.
Traditional PR strategy and tactics, such as media outreach, thought leadership, and social media, can help you reach your target audience to contribute to brand recognition and business growth. But they will only be successful if you’ve first taken the time to define your brand story. What is your brand story, and how do you […]
Today, social media is a critical component to establishing brand identity. Customers’ expectations are rapidly changing and how we deliver our brand experiences must follow suit.
(Image credit: samedaypapers.com) Picture this. You and your family have just returned from an incredible trip to the Caribbean. Your resort was lovely, the staff was kind and the vacation completely exceeded your expectations. After unpacking, you hop online to leave a glowing, 5-star review of the resort you stayed at on their Facebook page. […]