branding Archives

How a Silent Good Deed Can Turn into Booming PR...
Earlier in the month, The Providence Journal ...
May 20th 2019
MYTH, Busted: ‘No News is Good News’...
At Caster, we build programs to amplify our clients in the media and on social networks when they have news to share.
May 13th 2019
5 Things I Learned as a PR Intern...
Beginning my final semester of college, I was unsure of where my major in public relations would take me after ...
May 7th 2019
The Instagram Algorithm: How to Survive and Thrive...
To anyone who’s spent any time scrolling Instagram, it’s no secret that the company changed what you see on your feed.
May 1st 2019
Pitching Product Reviews: Where to Begin...
Product reviews are a great way to teach consumers about the unique features and capabilities of your ...
April 23rd 2019
How to Write an Effective Newsletter...
Newsletters are a great way to reach out to your audience on a regular basis to keep them updated with ...
April 18th 2019
Our Senior Intern Wins Big at URI with PR Excellence Aw...
Caster is thrilled to congratulate our senior intern, Hayley Keen, for her well-deserved award win with ...
April 12th 2019
Beyond the Tweet: How to Leverage Twitter as a PR Tool...
For many, Twitter is just another social platform – a way to share your thoughts with the world and quickly mention ...
April 11th 2019
4 Things I Learned About Technology After One Year in T...
March 28 marked my one-year anniversary at Caster. To say I’ve learned a lot as an account coordinator is an ...
April 10th 2019
Abolish Glossophobia with These 3 Tips:...
Did you know that Glossophobia, also known as the fear of public speaking affects about 75% of the population and ...
April 4th 2019
My first time attending a PRSSA Regional Conference...
Last month, I attended the PRSSA Regional Conference at Boston University with the URI PRSSA Chapter.
March 27th 2019
Turning News and Research Into a PR Pitch...
In my first two months as an intern at Caster, I’ve quickly learned a lot about real-world public ...
March 20th 2019
Instagram 101: Tips & Tricks to Drive Traffic to Y...
In recent years, we have seen a huge influx in the use of Instagram for business communications and marketing, with ...
March 13th 2019
Social Ads: Measuring ROI When You Have Nothing to Sell...
Marketing used to be simple: identify your demographics, describe your product or service, and create signage, ...
March 7th 2019
How Seeking a Babysitting Gig Turned Into My Senior PR ...
When I started at the University of Rhode Island, I never could’ve guessed that half my time in college would be ...
February 28th 2019
Working from home: How to stay connected when you’re ...
For a lot of people, working from home is the ultimate dream set-up: You have no commute; you can work ...
February 26th 2019
Giving Your Content Extra Mileage: How to Turn One Piec...
A challenge that we sometimes face as tech PR professionals is navigating the constantly changing technology ...
February 20th 2019
Starting as a PR Intern at Caster: Payton St. Lawrence...
Starting senior year of college is scary, especially with family and friends constantly asking what you’ll do with ...
February 12th 2019
Wrapping up My Last Semester of College with Caster...
My last few years as a public relations and communication studies student at the University of Rhode Island have ...
February 5th 2019
My Journey Post College Started at a Daycare and Ended ...
Finding a job when you graduate from college can be an exhausting and scary process. When I graduated from the ...
January 29th 2019
Smart Homes Far From Home at My First CES...
While en route to Las Vegas, somewhere over the Rockies, the inherent preparation and weight of CES planning ...
January 24th 2019
Hosting In-Vehicle Driving Demos at My First CES...
Early this month, I took off with a couple other members of the Caster team for my first trip to ...
January 22nd 2019
A Look Back at the Facebook Privacy Crisis + A Look at ...
No matter what changes come to Facebook in the future, remaining consistent, honest, and providing consumers with ...
January 14th 2019
Caster Comm Crew at CES 2019...
CES 2019 kicks off tomorrow but many of our clients attending the show have announced their news today. ...
January 7th 2019
Impacted by the 2018 Social Media Bot Purges? Tips for ...
If you’ve noticed sudden drops in your follower counts on Twitter and other social media platforms lately, you’re ...
December 19th 2018
A Primer on GDPR + Social Media for 2019...
Between Facebook and GDPR regulations, consumer across the globe are thinking differently about how brands and ...
December 13th 2018
The Value of Thought Leadership...
Whether B2B or B2C, brands need to establish thought leadership in order to provide industry insight, foresee ...
December 3rd 2018
“Many believe effective networking is done face-to-fa...
Before beginning my career at Caster Communications, I had minimal Public Relations experience. Not only was I ...
November 26th 2018
Does My Small Business Need PR?...
If you run a small business, then you’re probably already wearing many hats. But you might be wondering if it’s ...
November 7th 2018
Skills and Qualities Every PR Pro Needs...
Throughout my six-month tenure at Caster Communications, I’ve come to learn that there is a very specific set of ...
October 15th 2018
Writing Your Brand Story Part III: Sharing on Social Me...
This is the final installment in a three-part series on writing and sharing your brand story. Missed what a brand ...
October 12th 2018
Research Tools for PR Professionals Part I: Twitter...
As PR professionals, our work is dynamic and changes often, but there are a few constants that we must keep ...
October 2nd 2018
Writing Your Brand Story Part II: Getting Ready to Shar...
Creating a brand story for your business is part of the foundation for all other PR tactics. To learn what ...
September 25th 2018
Elements of a Case Study...
A case study is a written showcase of work done by a company with specific attention paid to a problem ...
September 21st 2018
Mastering Time Management at Work...
Time management skills can be sharpened again and again over time so don’t be afraid of some trial and error. ...
September 13th 2018
Writing Your Brand Story Part I: What, How, & Why...
Traditional PR strategy and tactics, such as media outreach, thought leadership, and social media, can help ...
September 9th 2018
Tradeshows: Why They Matter + How to Make Them Work for...
When you work at Caster, you can expect that within your first few months, you will inevitably see one or ...
August 31st 2018
PR Tools to Take Your Strategy to the Next Level...
Presently, there are an abundance of digital tools and opportunities available to PR professionals to help garner ...
August 29th 2018
B2B vs. B2C Storytelling: What’s the Difference?...
B2B vs. B2C Storytelling: What’s the Difference? No matter what you’re writing, your first consideration ...
August 17th 2018
Awards 101: How to Write a Winning Entry...
Awards can help build credibility, showcase your work, give you third-party validation and offer you an opportunity ...
August 15th 2018
Why Your Website Needs a Regular Refresh...
Web design isn’t in Caster’s wheelhouse, but we do help our clients freshen up their content. It’s important to ...
August 7th 2018
5 Tips to Writing a More Effective Subject Line for You...
Pitching is one of the most important parts of a PR pro’s job—but it can be tricky. Journalists receive dozens ...
July 27th 2018
The Importance of Social Media to Tell Your Story...
Today, social media is a critical component to establishing brand identity. Customers’ expectations are rapidly ...
July 25th 2018
How PR Can Help Impact Your Bottom Line...
Public relations can be a crucial element to the success of home technology companies. PR is about telling ...
July 23rd 2018
Getting Started with Facebook Ads Manager...
Facebook ads are a great tool for businesses who have built their social media presence on Facebook but want to ...
July 18th 2018
The Art of the Follow-Up Pitch...
A major part of working in PR is pitching the media – it’s something we do daily. Identifying, researching, and ...
July 16th 2018
Best Practices for Paid Advertising on Facebook...
Due to affordable and flexible advertising budgets and a vast network of user data, Facebook has emerged into an ...
June 28th 2018
Why You Should Keep Your Social Media Pages Fresh...
For business owners, social media is one of the most efficient and impactful ways to communicate with your ...
June 26th 2018
Three ways to keep your media relationships thriving...
You’ve successfully pitched and placed a story, what’s next? For PR professionals, seeking out and fostering ...
June 21st 2018
Why Case Studies Should be Your Favorite PR Tool...
Case studies are valuable tools for PR activities. They can be used as content for media placement, social media ...
June 18th 2018
Steps to Creating Your Facebook Business Page...
Developing a strong social media presence is key to establishing your business’s recognition and credibility. ...
June 14th 2018
Setting Your PR and Social Media Goals...
The first step to ensuring the success of your public relations efforts is to develop a comprehensive assessment of ...
June 12th 2018
The Art of Crafting the ‘Perfect’ Pitch...
Journalists receive hundreds of e-mail pitches per day, and yours is likely to get lost in the shuffle so it’s ...
June 5th 2018
Tough Crowd? Get Insightful with Facebook Advertising...
Facebook offers Audience Insights to optimize your communication by offering information about the fans and ...
May 31st 2018
“Advertising is What You Pay For, Publicity is Wh...
I am looking forward to all that is still to come as I continue to learn and evolve into my role as Account ...
May 24th 2018
Why Reviews Matter: Leveraging the Power of Reviews for...
Picture this. You and your family have just returned from an incredible trip to the Caribbean. Your ...
May 22nd 2018
Curate meaningful content and build your company’s Tw...
Twitter is a tool that can be used to position your business as a thought leader within your industry. Businesses ...
May 17th 2018
The Value of Industry Awards...
As you focus on building your business’s online presence, managing social media is probably a top-of-the-list ...
May 15th 2018
How to “Spring Clean” Your PR Strategy...
When the days start getting warmer and you’re feeling motivated to tackle cleaning your coat closet, don’t ...
March 23rd 2018
Why (and When) To Use Event and Offer pages...
Getting the word out about your upcoming event or offer does not have to be complicated or costly. As ...
February 23rd 2018
How to Make Your LinkedIn Updates Stand Out...
LinkedIn is the social media platform designed with the business professional in mind. Whether you are using it ...
February 22nd 2018
The Value of Publication Awards for Your Integration Bu...
Managing a small business means that you have a never-ending to-do list. When things get busy, one task that ...
February 5th 2018
Caster Academy Quick Sessions at ISE 2018...
Headed to the Netherlands for ISE 2018? While you’re checking out the latest AV systems and products (including ...
January 31st 2018
Anatomy of an Effective Facebook Post, Part 2...
Competition for attention on social media is tough, and got tougher for businesses on Facebook with a new algorithm ...
January 22nd 2018
Highlights of CES 2018...
CES 2018 is winding down, and there were lots of new tech innovations and launches from our ...
January 12th 2018
What are Caster Clients up to at CES 2018? ...
It’s almost that time of year again—CES time! Whether you’re en route to the show floor yourself or will be ...
January 5th 2018
How to Strengthen Media Relationships on Social Media...
Most likely, you’re probably already leveraging social media for your business. (If you’re not, it’s time! See ...
December 14th 2017
Press Release Best Practices...
As PR pros we have written our share of press releases. So many that we tend to get into a groove of how we ...
December 6th 2017
We can Tweet in 280 characters. Should we?...
Does twice the length really equate two times the power? A new update on Twitter allows you to tweet ...
December 4th 2017
Tis the CES Season...
Everyone working in the tech industry knows, December tis the season. No, we’re not talking about the holidays, ...
December 1st 2017
Should My Company Be on Twitter?...
Keeping up with the latest fads can be exhausting. But Twitter is not just a passing fad. Rather, it is ...
November 20th 2017
How to Effectively Use your Listings...
Business listing pages like Google Plus, can be a major referral source for some businesses and commonly rank high ...
November 17th 2017
How to Manage Your Facebook Reviews...
Facebook reviews have quickly become one of the most accessible and common ways for a customer to share their ...
November 16th 2017
Anatomy of an Effective Facebook Post, Part 1...
Everything today is begging for likes. On the radio and TV hosts remind their audiences to "like" them on Facebook, ...
November 6th 2017
Understanding Houzz and Its Role for Your Business...
Connecting with customers on social media is an important strategic effort for building your consumer base and ...
October 25th 2017
Growing Your LinkedIn Presence...
The goal is to engage more people with your content so more people in their network – people who might not know ...
October 23rd 2017
Use Awards and Business Listings to Boost SEO and Custo...
No matter the size of your business, improving SEO and customer engagement should always be a priority. Doing so ...
October 20th 2017
How to Get your Case Study in the News...
Case studies are a secret weapon for sales, marketing, social media, and PR activities.
October 13th 2017
Understanding Pitching...
Earned editorial coverage can build credibility and brand reputation while gaining the attention of crucial ...
October 9th 2017
Who is on Houzz?...
With the plethora of social media platforms filling up the internet, it can be hard to know which ones are ...
October 4th 2017
Understanding Different Social Media Audiences...
Maybe you already determined which social media platform is best for your business, but understanding your audience ...
October 2nd 2017
What Are Twitter Lists and How Should You Build Them...
Twitter lists are a great tool to help simplify your social media experience by organizing the groups of people — ...
September 29th 2017
Why Does Your Integration Business Need Social Media?...
Customer interaction is an important part of any business. Particularly, for custom integrators, who provide a ...
September 28th 2017
How to Find the Right Hashtags for Your Business...
In the world of social media for business, hashtags are like a secret weapon. Beyond publishing posts for all of ...
September 25th 2017
Establishing Thought Leadership on LinkedIn...
Influential executives across every industry are on LinkedIn, keeping in touch with their professional connections ...
September 22nd 2017
Social media tips for the CE professional...
Many CE professionals recognize the importance of PR for their company, but it is important to not overlook the ...
September 18th 2017
My First Few Weeks at Caster...
It’s easy to fear change. As humans, we automatically categorize change as negative. Routine breeds comfort and ...
September 15th 2017
Elements of Facebook Ads Manager...
Are you looking for new ways to reach potential customers? You may already be using Facebook to ...
September 14th 2017
Facebook Content: Five Ways to Reach Your Audience...
With all the social media platforms you’re juggling, it’s important to remember that they all have a different ...
September 12th 2017
How to Choose the Best Social Media Platform for Your B...
It’s no secret social media is an essential tool for every business model today. Some would even go as far ...
September 6th 2017
Why does your integration business need PR?...
Many home technology companies may not know that they need public relations to be successful. PR is important, ...
September 1st 2017
6 PR Tips to Help Grow Your CE Business...
What is PR? According to the Public Relations ...
August 30th 2017
The Countdown to CEDIA 2017...
Summer is wrapping up and another CEDIA is upon us – only days away! ...
August 26th 2017
It’s Moving Day!...
If you’ve been following Caster on social media or have talked to anyone on our team over the past few ...
August 4th 2017
How to Use Snapchat’s New Snap Map...
This past month, Snapchat expanded into the world of mapping with their new feature called Snap Map.
August 1st 2017
5 Smart Home Blog Ideas to Help Boost Traffic...
If you’re in the smart home industry, it can be hard to make your business shine above the hundreds of other retail ...
July 25th 2017
Live Video Isn’t Just for Big Brands...
Social media platforms share trends. Twitter will show you what the most talked-about topics are each day, ...
July 18th 2017
Instagram vs. Snapchat Stories...
The battle of social media platforms is never ending. Back in 2012, Facebook saw major potential in Instagram ...
July 17th 2017
From NYC to Rhode Island, My Move from Sports to Tech P...
I've had a rather unconventional journey leading me to my current position as the new Account Coordinator at Caster ...
July 12th 2017
Blog Roundup: Tips for Twitter...
Here is a roundup of Twitter blog posts that can help you get started on Twitter, make sure you're using the ...
June 23rd 2017
How to Activate a Facebook Cover Video...
A short blog post for today on a pretty cool new feature Facebook recently rolled out. Facebook has been really ...
June 19th 2017
Quick Tips for Celebrating Your PR Wins...
In PR, we work hard for every win. Whether you’re like us, working in an agency to get coverage for ...
June 15th 2017
B2B versus B2C Storytelling...
Last week one of my Caster colleagues pointed out that something I wrote was for a B2B audience, when it ...
June 12th 2017
Developing Your Social Voice...
Photo Credit: Gavin Whitner, MusicOomph.com I am on a bit of a ...
June 1st 2017
5 Tips for a More Effective PR Pitch Subject Line...
For PR pros, pitching is one of the most important parts of the job. Whether pitching client news, an interview ...
May 31st 2017
Why Your Website Should Be Updated To-The-Minute...
Caster has recently helped one of our clients completely overhaul their website. We connected them with a web team ...
May 30th 2017
Tips for Improving Your LinkedIn Company Page...
LinkedIn company pages can be a very effective tool for building brand awareness and credibility, as well as ...
May 26th 2017
How B2B PR Can Save You From Drowning In The vast tech ...
In virtually every corner of technology there are a few tech giants dominating the media – Apple, Google, Uber, ...
May 24th 2017
Facebook Messenger Guidelines for Your Business...
Let’s talk a little bit more about Facebook Messenger and how you can leverage it effectively for your business. ...
May 21st 2017
3 Common Mistakes You’re Making with Facebook Ads and...
I’ve written a lot about Facebook ads for the Caster blog in the past – why you should use them, ...
May 19th 2017
What We Can Learn from the Moms in our Lives to be Bett...
This Mother’s Day got me thinking about all the incredible moms I know (including my own), and the three rock star ...
May 15th 2017
New Features for Businesses Out of F8...
Last month, Facebook held F8, their annual software and developer conference. While there’s a number of ...
May 10th 2017
4 Online Resources for PR Professionals...
The internet is chock-full of advice and tools for PR professionals, but how do you sift through the clutter to ...
May 8th 2017
Spring Cleaning For PR...
I love this time of year – the breeze finally changes from bitter cold to refreshing, the birds are chirping ...
May 3rd 2017
The PR Process: What’s PR and How to Start...
When high school graduates are going into college, it's safe to say that very few are going in as PR majors. Many - ...
May 1st 2017
Social Media Account Check-Up...
We discuss social quite often here on the Caster Communications blog. Recently, we’ve covered why ...
April 28th 2017
Why Infographics Are a Great Tool for Building Brand Aw...
Yesterday I read an article on infographics from ...
April 26th 2017
How to Avoid the Dreaded PR Disaster...
Warren Buffett has a famous saying: “it takes 20 years to build a reputation and five minutes to ruin it.” There is ...
April 21st 2017
Calendar Appointments – the Small-But-Mighty PR T...
There are two kinds of people: those who have a planner notebook, and those who use an e-calendar to organize their ...
April 19th 2017
“Newsjacking.” What is it and why you should be war...
About a week ago, I received an email from a company marketing themselves and their PR tools and ‘playbooks’. ...
April 17th 2017
Hosting a travel review trip...
Recently, I had the opportunity to coordinate and host an editor for a travel review for one of Caster’s clients. ...
April 12th 2017
The Art of the Follow-up Pitch...
Pitching is something we do day-in and day-out. Seeking out and landing good editorial opportunities for our ...
April 10th 2017
Best Practices for Planned and Impromptu Interviews...
Interviewing is a bigger part of the PR job than you would think.
April 7th 2017
How Cheerios’ Recent Marketing Campaign Was Able to A...
In a recent marketing stunt to garner consumer interest, Cheerios announced that they were getting rid of their ...
April 3rd 2017
Have a Blast at ISC West 2017...
Our friends over a Security Sales ...
March 29th 2017
My Advice for Young PR Students and Pros...
Last week I was happy to be invited back to URI to the Harrington School of Media and Communication's Excellence ...
March 27th 2017
Living To-Do Lists Give You a Leg Up...
Ultimately, a good to-do list should help you reach your goals and do so with a clear head and a good plan. To-do ...
March 20th 2017
Simple Twitter Mistakes You Could Be Making...
Is Twitter dying or staying alive? Every other week we hear something different, as platforms like Instagram, ...
March 15th 2017
The Benefits of Building Your Network...
When it comes to Public Relations it’s not just about maintaining the reputation and awareness of your business, ...
March 6th 2017
Why Snapchat Stands Out...
At the beginning of the week the Oscar award-winners were announced, and I was not one of the millions of people ...
March 3rd 2017
Make the Most of Your Meetings...
Meetings are an unavoidable, but important component of modern day business. As our meeting tools continue to ...
March 1st 2017
Your Kickstarter is funded – now what?...
After your Kickstarter has been funded, PR efforts are still crucial to keep momentum going until you're ready to ...
February 28th 2017
How to Use Facebook Ad Demographics to Effectively Reac...
I’ve written extensively for the Caster blog on the world of social advertising and the benefits it can bring to ...
February 27th 2017
Monitoring Online Mentions and Reputation...
I love to travel and am all about having great experiences wherever I go. Like most travellers, I do quite ...
February 22nd 2017
Improving Your PR Skills...
Instead of only focusing on the way that we work - fast paced, deadline driven, and goal-oriented - teaching has ...
February 20th 2017
Maximize Productivity – Try These Work Schedules...
Wouldn’t you like to be more energetic, productive, and stay focused longer at work? Of course you would, who ...
February 17th 2017
3 Ways to Keep Your Media Relationships Strong...
For PR professionals, seeking out and fostering relationships with the media is essential to pitching and ...
February 13th 2017
Finding a Balance Between Online and In-Person Interact...
For many businesses, technology has taken over as the main source of communication, which has provided an easy ...
February 10th 2017
Break the Social Media Cycle...
Yesterday in PR Daily I was reading about 2017 trends for social media, and one stood out to me: "One channel might ...
February 8th 2017
Take Control of Your Notifications...
It’s not quite spring yet and, depending on which groundhog you take to be your furry weather predictor, we’re ...
February 6th 2017
Why You Should Google Yourself...
Have you ever Googled yourself? If you haven’t, that question may sound egocentric. If you have, you probably ...
January 30th 2017
Come As Strangers, Leave as Friends – Turneffe Island...
Come as strangers, leave as friends. A Caster Communications account of my stay at Turneffe Island Resort.
January 27th 2017
Tips for Writing Like a Thought-Leader...
The whole time I was in high school and learning how to write research papers, I of course thought that it was a ...
January 25th 2017
Insuring the Smart Home: the future of protecting the h...
Homeowners look to smart home technology for a multitude of reasons. Smart home products can serve as security ...
January 20th 2017
CES from 2,000+ Miles Away...
This year was the first time in 8 years that I haven’t been on the show floor of the world’s ...
January 16th 2017
CES Media Trends: A Look at 2017 + What’s Ahead...
On the early morning plane ride home from Las Vegas after yet another CES, I thought back to ways the show has ...
January 11th 2017
Caster Team at CES...
Trying to outrun potential snowstorms and furiously burning USBs, the Caster team is in full prep and go-mode ...
January 4th 2017
PR Goals to Set for the New Year...
With 2016 now behind us, New Year’s resolutions are top of mind for many people. Beyond losing an extra 10 ...
January 3rd 2017
Happy New Year from Caster...
We spend a lot of our time at work; whether we’re in the office, on the road, or working from home, the Caster team ...
December 30th 2016
2016 – A Successful Year for Caster and our Clien...
Here we are, right in the middle of holiday insanity with only a few days to go until Christmas and I just had the ...
December 22nd 2016
Closing the year with Clip Reports and New Strategies...
It's the most wonderful time of the year... I do mean the holidays, but for us PR people the end of the year means ...
December 20th 2016
CES 2017 Survival Guide...
During my first year at Caster, I wrote a ...
December 15th 2016
Facebook Ad Optimization for the Holiday Season...
We’ve discussed in previous blogs how you can use Facebook Ads for your business – including ...
December 12th 2016
Is ‘Black Friday’ Still Relevant?...
Now that Black Friday is behind us and the numbers are in, I always like to do a quick Google search to see what ...
December 7th 2016
How to Make Case Studies Your Favorite PR Tool...
Sometimes companies don't have any news that fits isn't technically newsworthy, so then what? Some clients don't ...
December 5th 2016
Learning Real-World PR...
Interning at Caster has taught me a tremendous amount about the PR world. Until this internship, I had never worked ...
December 2nd 2016
The Workplace Evolution...
Millennials, and the effect they have on business and the workplace has been a pretty hot button topic since I ...
November 29th 2016
4 Tips for Delete-Proofing Your PR Pitches...
In a world where everyone is constantly bombarded with emails, texts, and social mentions, it can be easy to get ...
November 28th 2016
The Importance of Passion to your Personal Success...
Who doesn’t love Richard Branson? His charisma, his fearless innovation and most of all his passion for ...
November 21st 2016
PR Interaction on Social Media...
I was having a discussion with a PR student recently, and she wanted to know a lot about what PR pros do with ...
November 18th 2016
How Interning at Caster Has Pushed Me Outside of My Com...
When I accepted an internship with Caster, I had a general idea of what I would be getting myself into. I knew the ...
November 16th 2016
Claim Your Space Online...
A common question we here at Caster get when we’re out at trade shows or working with dealers and small businesses ...
November 14th 2016
3 Upcoming Tech Industry Trade Shows to Attend...
Attending trade shows for clients is a big part of our yearly schedule here at Caster. We attend a variety ...
November 11th 2016
Ahead of the Game, Plan your 2017...
It's already November, and the end of the year means lots of planning for 2017. Our team brainstormed last week on ...
November 9th 2016
Easy Ways to Improve Employee Collaboration in the Offi...
Most employers talk about the importance of workplace collaboration, but how many actually create the right ...
November 4th 2016
Living in the Moment, on Twitter...
I shared a post, Twitter Engagement in a Few Clicks, to share how to get started on an easy and efficient ...
November 2nd 2016
Demo Your Demo...
One thing I’ve learned during my time here at Caster is just how important product and or service demonstrations ...
October 28th 2016
To post or not to post? A student’s guide to a clean ...
Young people, especially millennials, are so in tune and over-indulged with modern technology that we often forget ...
October 28th 2016
4 PR Tips for Small Businesses...
Owning a small business can be simultaneously rewarding and challenging. Limited budgets, resources and time can ...
October 26th 2016
The Importance of Thought Leadership...
A thought leader is someone who is an expert in a certain industry and can contribute meaningful insight on a ...
October 21st 2016
10 Home Office Essentials...
Here I offer you 10 home office essentials – from layout suggestions to must-have pieces – I hope you’ll enjoy…
October 19th 2016
Twitter Engagement in a Few Clicks...
Last week was the second Smart Kitchen Summit, an event “dedicated to exploring the intersection of tech, ...
October 17th 2016
My First Month at Caster...
Though my time at Caster has just started, I would say I’m getting an amazing learning experience so far. Look out ...
October 14th 2016
Unplugging on Vacation...
Is a "digital detox" in your future? Learn about some of the benefits of unplugging on your next vacation and how ...
October 12th 2016
Even More Social Media Ads: How To Use Twitter and Link...
I’ve written a few blogs on the power of using Facebook’s ad feature, and how you can use advertising to promote ...
October 10th 2016
The Snuggle is Real...
I’ve recently returned to Caster after taking the summer off to have a baby. But I knew the return would be ...
October 7th 2016
Preparing for Seasonality in Business...
For some industries, season change has a greater influence than others but whether or not your business is affected ...
October 5th 2016
Twitter Chats and Starter Tools...
Gaining followers is the biggest hurdle in making a new Twitter profile, but it is a bit easier to do compared to ...
October 3rd 2016
140 Important Characters...
Interested in learning about Twitter's recent update to their 140 character limit rule? You've come to the right place!
September 26th 2016
Kristen Norton Joins Caster Communications as Fall 2016...
Kristen Norton is Caster's Fall 2016 Intern
September 23rd 2016
CEDIA Through New Eyes – Takeaways from the Show in a...
I just got back from my eighth CEDIA – yikes it’s seems so much crazier once I see it in writing! – I attended the ...
September 21st 2016
Highlights of Houzz...
At CEDIA Expo this month, our own Kimberly Lancaster taught a few social media and PR courses to the consumer ...
September 19th 2016
How To Pack Like a Pro & Never Check a Bag Again...
I may not be good at everything, but I am good at packing. I don’t know if it’s because I’ve ...
September 12th 2016
Prepping for CEDIA...
If anyone is planning on visiting us in little Rhode Island, September is a lovely time of year - it's still warm ...
September 9th 2016
How We Can All Benefit from a ‘Back-to-SchoolR...
Summer is coming to an end and if you live on the east coast or in Southern Ontario like myself, ...
September 2nd 2016
Caster Communications Fall Internship...
Join the Caster team this fall by applying for a paid Internship/Senior Year PR Fellowship position! Caster is ...
August 30th 2016
Facebook Ads for Your Business: How to Understand and A...
This is the conclusion of a three part series tackling best practices, tactics and how-tos around how to use ...
August 29th 2016
Blogging: where to start and how to keep it up...
Blogs carry a brand's voice and allow it to interact with its target audience, instead of just blasting out ...
August 26th 2016
PR is a lot like…baseball?...
I had a thought this past weekend, as I often do, while mowing the lawn. While I cannot say for ...
August 24th 2016
Prepping for CEDIA 2016...
The countdown to CEDIA 2016 is on, and most PR pros in the custom installation industry are busy preparing their ...
August 22nd 2016
4 Elements to a Strong Social Media Presence...
New social media profile and trends are always popping up, and it can be difficult to stay up-to-date on all of ...
August 19th 2016
How to Build Meaningful Work Relationships Online...
The evolution of technology – email, texting, social media etc. – has caused a major shift in the way we ...
August 17th 2016
Facebook Ads for Your Business: the Ads Dashboard and H...
This is the second in a three part series tackling best practices, tactics and how-tos around how to use ...
August 15th 2016
An Intern’s Guide to Media Lists...
Soon after I started my internship at Caster, I realized that all the communications and public relations ...
August 14th 2016
Going Offline in a Permanently Online World...
I’m on vacation this week, hopefully by now somewhere enjoying the solitude of the White Mountains enjoying an ...
August 12th 2016
Telling a brand story...
Public relations is all about telling a story, and a brand needs a great one to be ...
August 10th 2016
Learn PR and Social Media from Caster at CEDIA...
Our own Kimberly Lancaster will be teaching the three different classes, geared towards beginner, intermediate and ...
August 8th 2016
How Pokémon GO has made Augmented Reality Attainable t...
About a month ago, the Pokémon GO craze took over (most) of the world. Since then, players of the game ...
August 5th 2016
Facebook Ads for Your Business: The Basics...
This is the first in a three part series tackling best practices, tactics and how-tos around how to use ...
August 3rd 2016
Keeping Up With the World of PR and Technology...
As a PR professional, you know the importance of keeping up with current events in a timely manner. It can ...
August 2nd 2016
4 Press Release Best Practices...
Press releases aren’t the most flowery pieces of writing, they get right to the point and are intended to be ...
August 1st 2016
A Social Media Guide to the ‘Big Games’...
Are you a business thinking about upping your social media game and going for the “Au” (you’ll see why I ...
July 29th 2016
Managing Social Media – Scheduled Content vs Engageme...
Social media platforms are constantly changing and evolving, but one thing is for sure: this medium is here to ...
July 27th 2016
Pin it to Win it With Your Business...
Pinterest is a popular social media platform full of science, recipes, nature, humor, technology, you name it! ...
July 25th 2016
Twitter Opens Up Prestigious Blue ‘Verified’ Check ...
This week Twitter made an announcement that they are opening the blue ‘verified account’ checkmark to all Twitter ...
July 22nd 2016
3 Events You Can Attend to Further Your PR Career...
It’s a well-known fact that networking can be one of the most useful tools to help grow your career. Success in PR ...
July 20th 2016
Snapchat’s Influence: Stealing stickers and adding le...
The interactive contact that Snapchat is evolving to have is causing a chain reaction in other social platforms. ...
July 18th 2016
Evolve Your Business with Pokémon GO...
Admit it, it was the picture of Pikachu that drew you in wasn’t it? By now, no doubt you’ve heard ...
July 15th 2016
Successful Pitching...
All PR pros have laughed at tweets posted on accounts like Smug ...
July 13th 2016
Keyboard Shortcuts for Everyday Use...
Unlike my friends, I am no keyboard shortcut ninja. Full disclosure, I think it was this year that I learned ...
July 11th 2016
3 Ways You Can Use LinkedIn to Start Growing Your Busin...
If you’re an entrepreneur starting out, you’ve likely fine-tuned your personal LinkedIn page, but have you ...
July 8th 2016
A Post Grad’s Steps to Join the Working World...
Going from post grad to the working world within a month was a big change for me. I’m used to ...
July 6th 2016
How to Eat Healthy in a Fast-Paced Work Environment...
We get it, work is crazy. And yes, it takes effort to eat healthy. Sometimes it’s just easier to skip ...
July 5th 2016
Think your company doesn’t need a social media presen...
The emergence of social media in the past decade has changed the PR industry – the days of solely relying ...
July 1st 2016
Mastering Time Management at Work...
Time management is a skill that almost everyone seeks to gain at one point in their life. It’s hard to master any ...
June 29th 2016
CE Week 2016 in review...
By: Peter Girard With a little over 3 years now at Caster ...
June 27th 2016
The One-Page Resume...
In a blog post a few weeks ago, we talked about how to use PR to land your dream internship or job, and we ...
June 24th 2016
Ali Cerasuolo Joins Caster Team as Summer Intern...
It’s no secret that post-grad life can be fairly intimidating and utterly confusing. Saying good bye to your home ...
June 22nd 2016
Using LinkedIn to Land Your PR Job...
The days of searching and applying for PR jobs through job sites are long outdated – to stay ahead of ...
June 20th 2016
Keeping Your Team Together: Tech Tools to Organize Your...
In the age of constant connection, there is an increasing need to make communication fast while still remaining ...
June 17th 2016
5 Ways to Get Your Kickstarter Covered...
If you’re in the startup world, or pay attention to the tech media with any regularity, you’ve probably seen news ...
June 15th 2016
Tools for Keeping your PR and Social Media Organized...
Connecting the pieces of social media, press opportunities, reviews and trade show activities can be difficult ...
June 13th 2016
Tuning Out To Tune In – Music in the workplace...
Music in the workplace, is it a distraction, or is it an advantage? Which type of music is the best to get through ...
June 10th 2016
8 Tips for the Business Traveller...
Have you ever noticed business travel just doesn’t have the same feel as vacation travel? You aren’t ...
June 8th 2016
Social Media in PR – Is Snapchat the next big thing?...
For the past few years, Twitter has been the go-to social media outlet for sharing news. From breaking news ...
June 6th 2016
InfoComm 2016 : What to do and see at the biggest pro A...
The summer trade show season is officially underway and here at the Caster Communications office we’ve been busy ...
June 3rd 2016
Could a Four-Day Work Week Work?...
Will four-day work weeks take over at the new norm, or are we stuck in the Monday through Friday 9-5 shuffle?
June 2nd 2016
Networking with an Informational Interview...
Part of being a PR pro is being able to create and capitalize on opportunities, and build relationships. An ...
June 1st 2016
The Dos and Don’ts of Working from Home: How to be Su...
I work full-time from home, and having worked in an office for the past decade, it has been a major adjustment. ...
May 27th 2016
Getting Your Steps in at Work...
We’ve all heard that sitting all day is bad for you, but how can you make your Fitbit happy when you’re working in ...
May 26th 2016
5 Things You Shouldn’t Do If You Want to Land Your Dr...
You fine-tuned your resume, wrote a dynamic cover letter, sent it out to as many jobs as you could find, and ...
May 24th 2016
Keyboard Shortcuts for Finding News, and Sharing it Fas...
Sometimes we forget what having the internet at our fingertips means: having the answer to virtually any question. ...
May 19th 2016
Using PR to get a PR Internship...
This week PR News wrote about how to make the most of a PR internship, with some great advice. As an intern it can ...
May 17th 2016
Instagram’s New Logo: New Direction or Bad Idea?...
But yesterday there was big news coming from the most popular platform: Instagram. The polaroid-inspired social ...
May 12th 2016
The Future Kitchen Is On Its Way...
The smart kitchen deserves its own time in the limelight, and it gets it from the annual Smart Kitchen Summit, ...
May 10th 2016
3 Timely Tips for Getting your Tweets Noticed...
Even though tweets are only 140 characters, a lot goes into writing them. When tweeting from a brand or company, ...
May 5th 2016
Nokia Expands Smart Home Strategy with Z-Wave...
Every other day a smart home article is published and refers to the famous Jetson’s vision ...
May 3rd 2016
Welcoming Alex to the Caster Team...
Spring is here to stay in Rhode Island and along with it we’re excited to welcome two new members to the Caster family.
April 28th 2016
One Year Later – Getting a PR Job and Then What...
Yesterday I made the short trip back to University of Rhode Island for a “One Year Later” panel discussion. ...
April 26th 2016
A smart home for mom...
Spring has officially arrived, but right around the corner is good ol’ Mother’s Day. Arguably one of the most ...
April 21st 2016
Tell us what you want to watch, win an InFocus Projecto...
InFocus is hosting a contest to win their SP1080 projector! The projector is great for movie nights, video games or ...
April 19th 2016
The Kangaroo Pro Is Here With More Ports Than Ever...
Yesterday InFocus Corporation announced the Kangaroo Pro, its latest smart-phone sized desktop PC. The Windows 10 ...
April 15th 2016
Find Your Player 2 – DragonFruit Launches Dating App ...
If you’re looking for someone to share your geekiness with, you’re in luck! Today Project DragonFruit announced the ...
April 12th 2016
News from ISC West 2016...
ISC WEST 2016 Roundup This week, BeON Home, FIBARO, Nortek Security & Control, Powerhouse Alliance, and the ...
April 8th 2016
Gifs on Twitter – Distracting or Attention-Grabbi...
A few weeks ago, we all had a #Gifparty on Twitter as the fun animations got added to our feeds and posting options.
April 6th 2016
The Home Safety Hub: Combining the Smart Home and Perso...
Yesterday Nortek Security & Control launched a new hybrid hub which blends home security from their 2GIG sensors ...
April 1st 2016
ISC West 2016 Preview...
BeON Home, FIBARO, Nortek Security & Control, Powerhouse Alliance, and the Z-Wave Alliance will show off new ...
March 29th 2016
Nortek Security & Control Pre-ISC West News – 2G...
ISC West is coming in just a few weeks now, hopefully with the spring weather that we were promised in February. A ...
March 24th 2016
A few things to know about our newbie: Erin Phillips...
Erin may be a newbie to Caster Communications, but she’s a PR industry veteran.
March 22nd 2016
Caster Intern receives URI Leadership PR Excellence Awa...
Caster Communication's Intern Angela McGrath wins URI PR Excellence Leadership Award from the Harrington School of ...
March 17th 2016
A reaction to Facebook Reactions...
In February Facebook made a massive change: they upgraded the “like” button with a seven-dwarf lineup of emojis.
March 15th 2016
Smart Home Leaders to Present at TecHome X...
Today’s consumers have a greater interest in smart homes than ever before. Recent studies have revealed ...
March 11th 2016
Smart Kitchen Summit Set on Preheat: 2016 Dates Announc...
Kitchen technology has often been mixed in with smart home technology, but now has its own place to shine. ...
March 8th 2016
Meet the new Caster bloggers...
We both joined Caster last summer, after graduating with degrees in Public Relations. We’re both Rhode Island ...
March 4th 2016
#CES2016 Week: Smart home news roundup...
The Caster team is in a not-so-sunny Vegas (which is forecasted to be only a few degrees warmer than Rhode Island) ...
January 6th 2016
Clever Holiday Tech Gifts That You Might Want to Keep f...
Wakefield, RI – November 13, 2015 – With the holidays just weeks away, skip the stress and be prepared this ...
November 16th 2015
Local peace of mind from Nortek Security & Control...
Rhode Island security dealer Alliance Security started offering free 2GIG security systems to victims of domestic ...
November 5th 2015
A future of health devices is emerging...
The majority of wearable technology devices in the market today are either an extension of the smartphone, ...
October 30th 2015
Meet Kangaroo: InFocus introduces the world’s smalles...
Want to put Windows 10 on an iPad? Or take the programs on your desktop with you everywhere you go? ...
October 26th 2015
Trade Shows For Dummies...
From traveling, to hotels, to media, to dinners and show floors, here’s 50 short, interesting lessons I learned ...
October 22nd 2015
Caster is off to Dallas! #CEDIA15 Updates...
CEDIA week, otherwise known around here as one of the busiest weeks of the year, has arrived! The team is amped to ...
October 15th 2015
Big Things for BeON Home...
Catch them in NYC this week as they preview the BeON home protection system at ...
October 13th 2015
Social media for CEDIA pros, a sneak peek...
Whether you decide to maintain two or five social media platforms, what matters is that they are consistent. When ...
October 7th 2015
Beale Provides Sweet Tunes for CEDIA 2015 Registration...
Straight from the birthplace of Rock ‘n’ Roll, ...
September 28th 2015
Apple Music: My First Take...
For someone who has worked in tech PR on and off for the past 8 years, I’m kind of a ...
July 2nd 2015
InfoComm 2015 Preview...
This week, three Caster team members and four of our clients will head down to Orlando for the 2015 InfoComm ...
June 15th 2015
Beale Street Audio Wants Your Playlist Suggestions for ...
Known by many as the birthplace of Rock n’ Roll, the excitement of Beale Street in Memphis is coming to ...
June 9th 2015
Scheduling Your Social...
By: Peter Girard I live with 3 other guys my age, we all ...
February 26th 2015
Battle of the Ads: Facebook vs. Google...
By: Peter Girard For this Friday afternoon blog, I ...
February 20th 2015
What You Missed at ISE 2015...
By: Kalyn Schieffer Last week, several Caster clients made ...
February 18th 2015
New Twitter Features You Might Not Have Known Existed...
By: Peter Girard Isn’t Twitter great? Why just last month ...
February 12th 2015
Conference Call Etiquette...
By: Peter Girard Thanks to the majesty of YouTube, I came ...
February 5th 2015
SuperBowl XLIX Was A Social Media Record Breaker...
By: Kalyn Schieffer Chances are that you are one of the ...
February 4th 2015
Work From Home More Efficiently...
By: Peter Girard Does your job allow you to work from home? ...
January 22nd 2015
100k+ Steps Later, Here’s what I Learned from My ...
By: Peter Girard So the majority of the Caster crew just ...
January 15th 2015
CES 2015: Day 4...
If you’re heading home today after a long week at #CES2015, congratulations on your survival! If you’re braving ...
January 9th 2015
CES 2015: Day 3...
As you head into your third day at the ever-busy and innovative #CES2015, take a look at some Caster highlights ...
January 8th 2015
CES 2015: Day Two...
Yesterday was a long and busy day for the Caster team as the CES show floor opened to the public ...
January 7th 2015
CES 2015 Day 1: Before You Hit The Show Floor...
The Caster team is reporting from Vegas at #CES2015 with a stellar client roster exhibiting at this year’s show: ...
January 6th 2015
New Year’s Resolutions: Social Media Style...
By: Kalyn Schieffer Ah, a new year. Got to love the ...
January 2nd 2015
The ‘Instagram Rapture’...
By: Peter Girard First off, can I just say that I LOVE when ...
December 26th 2014
Deck The Halls with Lots of Caster...
By: Kalyn Schieffer Don’t panic but… Christmas is just ...
December 19th 2014
Instagram – New Social King?...
By: Peter Girard A short and sweet social-media centric blog ...
December 18th 2014
Knowing your audience- connecting class and real life...
By: Caitlin Crosby Throughout my college career, I’ve discovered a unifying theme in each of my ...
December 15th 2014
Video Content, YouTube, and 2015...
By: Peter Girard Earlier this week YouTube posted what is ...
December 11th 2014
All Hail Social Media Queen Taylor Swift...
By: Kalyn Schieffer Before you judge this post by it’s ...
December 5th 2014
Boost That Social Engagement...
By: Peter Girard As we move into the holidays, waving ...
December 4th 2014
Turkey Day Tweeting...
By: Kalyn Schieffer I suppose I did things a bit out of ...
November 25th 2014
Reclaim Your Mornings...
By: Peter Girard Let’s face it, unless you’re naturally a ...
November 21st 2014
Black Friday Social Strategy...
By: Kalyn Schieffer It’s a day you either dread or prepare ...
November 19th 2014
On Your Feet & Out of the Office Chair...
By: Peter Girard Short and sweet blog post as I get back ...
November 14th 2014
#Oops: Avoiding Hashtag Fails...
By: Kalyn Schieffer Last week, you may have come across or ...
November 11th 2014
Curtail Distractions and Maximize Productivity...
By: Peter Girard You’re potentially losing up to 90 ...
November 6th 2014
Merry Pinterest!...
By: Kalyn Schieffer Halloween is over and that means every ...
November 4th 2014
Your Millennial Decoder Ring...
By: Peter Girard Welp, the jig is up. ...
October 30th 2014
Social Media School...
By: Kalyn Schieffer Yesterday I was lucky enough to tag ...
October 29th 2014
Networking Events Are Awkward For Everyone...
By: Peter Girard The next 3 months are going to be ...
October 23rd 2014
A look into my first week interning for Caster...
A day in the life of a Caster Comm Intern My name is Caitlin and I am currently a senior at The ...
October 22nd 2014
What’s Your Story?...
By: Kalyn Schieffer Every brand has a story to tell. ...
October 20th 2014
Write a Killer Email...
By: Peter Girard Did you know over 100 Billion emails are ...
October 16th 2014
Latest #ClientLove for HealthSpot®...
By: Kalyn Schieffer It’s been awhile since we shared any ...
October 13th 2014
Smile When Your Battery Dies...
Watch this video. Watch the whole thing. ...
October 9th 2014
Personal Brand Balancing Act...
By: Kalyn Schieffer You may find it strange to think of ...
October 8th 2014
No-Fun-League Inflicts Headphone Trauma for Beats Athle...
The NFL has been called the No-Fun-League by players for quite some time thanks to ever-changing rules and ...
October 6th 2014
Ello Ello?...
By: Peter Girard Short and sweet blog post coming your ...
October 2nd 2014
National Coffee Day...
By: Kalyn Schieffer Out of all the National [insert ...
September 30th 2014
#BendGate...
By: Peter Girard By now, you have probably seen the ...
September 25th 2014
In Case You Missed It… CEDIA 2014 Edition...
By: Kalyn Schieffer As the dust settles and the Caster team ...
September 22nd 2014
If you’re not on Google+, you’re missing out...
By: Peter Girard The worth of Google+ has been a popular ...
September 18th 2014
Blog Inception...
By: Kalyn Schieffer If you enjoyed the movie Inception for ...
September 15th 2014
One More Thing…...
By: Peter Girard What went down at Apple’s most recent ...
September 11th 2014
Surviving Trade Show Prep...
By: Kalyn Schieffer Last year, my Caster colleague...
September 8th 2014
How May We Yelp You?...
By: Peter Girard We’ve discussed the power of reviews ...
September 4th 2014
Have six seconds to spare? Make a Vine...
By: Kalyn Schieffer Not too long ago I ...
September 2nd 2014
Time to Say Goodbye to the Peanut Gallery?...
By: Kalyn Schieffer If you have ever scrolled through the ...
August 25th 2014
Twitterbook?...
By: Peter Girard Early this week, Twitter made a change many ...
August 21st 2014
#IceBucketChallenge...
By: Kalyn Schieffer Within the last month, chances are you ...
August 18th 2014
Facebook Puts A Stop to ‘Like Gating’...
By: Peter Girard With PR and social media so closely ...
August 14th 2014
"Forgiveness is more than sayin’ sorry"...
By: Kalyn Schieffer In my...
August 11th 2014
Which Mobile-Friendly Web Design Is Right for You?...
By: Peter Girard Remember last week when I wrote that ...
August 7th 2014
Could Your Brand Be the Next Viral Video Superstar?...
By: Kalyn Schieffer At least once a week I get a text from ...
August 4th 2014
How Mobile Are You?...
By: Peter Girard The Caster Communications website has been ...
July 31st 2014
A 20-Somethings Guide to #CEDIA14...
There’s something to say about the fact that the millennials are swiftly entering the housing market. And ...
July 29th 2014
Which Visual Social Network is Right for You?...
By: Kalyn Schieffer Visual social networks like ...
July 28th 2014
Time to Revamp Your Website?...
By: Peter Girard Last week’s post on ...
July 24th 2014
Back to School With Kevo...
By: Kalyn Schieffer I know it may seem a bit early to even ...
July 21st 2014
The Death of SEO?...
By: Peter Girard ClickZ ...
July 17th 2014
Facebook’s Professional Stalking Tools...
By: Kalyn Schieffer Last summer, Facebook revamped its ...
July 15th 2014
Gramophone Adds SVS Subwoofers to Product Lineup...
Girard, OH – May 13, 2014 – SVS, a worldwide leader in high performance ...
July 11th 2014
Making Memories at Media Events...
By: Kalyn Schieffer A few weeks ago, I was lucky enough to ...
July 8th 2014
Why You Should Hire a Canine Intern...
By: Kalyn Schieffer If you’ve ever visited the Caster ...
July 1st 2014
What Went Down at This Years Google I/O...
By: Peter Girard Since it’s still fresh in my head and my ...
June 27th 2014
Snapchat: It’s Not Just For Selfies...
By: Kalyn Schieffer In one of my first blog ...
June 25th 2014
Why Can’t We Be Friends?...
By: Kalyn Schieffer Now that you have had two days to ...
June 20th 2014
A Lesson Learned Through Dodging ‘Dirt Bombs̵...
By: Peter Girard When I was little, my older brother and ...
June 18th 2014
PR Bandwagon: Jump On or Pass?...
By: Tim Viall In our digital age, it’s easier than ...
June 16th 2014
Diving into Twitter Ads...
By: Peter Girard I’m sure many of you know about Facebook ...
June 13th 2014
2014: The Year of the Wearable...
By: Kalyn Schieffer Right now, you can’t seem to escape wearable ...
June 11th 2014
Why it’s going to be cool to become “unsocial”...
By: Tim Viall To be completely honest, I think there’s ...
June 9th 2014
PR Pros = Racecar Drivers...
By: Peter Girard We recently got our hands on a copy of a ...
June 6th 2014
So, What Exactly Happened at Apple’s WWDC?...
By: Kalyn Schieffer On Monday June 2, Apple hit the pause ...
June 4th 2014
Block Island Beauty & AV Haven...
By: Tim Viall When it comes to sweet home theaters, ...
June 2nd 2014
Social Media Strategy During Tragic Events...
By: Peter Girard Those who follow our blog know we like to ...
May 30th 2014
Memorial Day: To Tweet or Not To Tweet...
By: Kalyn Schieffer Many people take the long Memorial Day weekend to unwind with friends and family, and ...
May 28th 2014
A Tech-Success Story: HealthSpot Gets the Buy-In It Des...
When it comes to technology, anyone in the industry, or any well-educated consumer, knows that just because a ...
May 27th 2014
ESP/SurgeX Expands Their Energy Management Portfolio wi...
Knightdale, NC – May 28, 2014 – ESP/SurgeX, a leader in energy intelligence and power protection ...
May 27th 2014
The Quest for Customer Reviews...
By: ...
May 23rd 2014
HERMAN Announces Distribution Partnership with SurgeX...
MIAMI, FL, May 20, 2014 – Herman ProAV ...
May 21st 2014
Cleveland Clinic, HealthSpot to Expand Telehealth Capab...
Tuesday, May 20, 2014, Cleveland, OH – ...
May 20th 2014
HealthSpot and Kaiser Permanente Partner to Create a Fi...
Baltimore, MD – ATA 2014 – Booth #4409 – May 19, 2014 – 10:00 AM EST – ...
May 19th 2014
Get your spring cleaning on...
By: Tim Viall Now that spring has finally sprung, it’s ...
May 16th 2014
HealthSpot Showcases Telehealth Successes and Innovatio...
Baltimore, MD – ATA 2014 – Booth #4409 – May 16, 2014 – HealthSpot®, a pioneer in ...
May 16th 2014
Gramophone Adds SVS Subwoofers to Product Lineup...
Girard, OH – May 13, 2014 – SVS, a worldwide ...
May 12th 2014
From Twitter to Instagram: Meet the New Faces of PR Cam...
By: Kalyn Schieffer Chances are, if you own a television or ...
May 12th 2014
Can You Hear Me Now?...
By: Peter Girard Remember the “Can you hear me ...
May 9th 2014
My Big CasterComm Debut...
Hello friends, adoring fans and lovers of all things Caster! My name is Kalyn Schieffer, aka the new girl on ...
May 8th 2014
Bjorns To Sell SVS Subwoofers...
Girard, OH – May 5, 2014 – SVS, a ...
May 5th 2014
SEO Hacks You Can Do From Your Own Backyard...
By: Peter Girard As a company, you likely know what SEO ...
May 2nd 2014
How Do You Twitter?...
By: Peter Girard Well, I started off today thinking it was ...
April 25th 2014
UniKey Updates Technology Powering Kevo...
Winter Park, FL – March 28, 2014 – UniKey, the industry leader in smart access control technology, announced ...
April 22nd 2014
UniKey Hires Caster Communications...
Winter Park, FL – March 20, 2014 – UniKey, the industry leader in smart access control technology, today ...
April 22nd 2014
UniKey Ships 100,000th Keyless Entry Lock with Bluetoot...
Winter Park, FL — March 13, 2014 — Technology innovator UniKey has gone from a prototype on ...
April 22nd 2014
Home Technology Specialists of America Invites Invensha...
Invenshare creator, Josh Willits to host second training for HTSA Members, highlighting best practices for ...
April 22nd 2014
Home Automation Tops Residential Tech Trends...
Providing convenience, efficiency, security and more, home automation is poised to become a leading trend in ...
April 22nd 2014
HTSA Unveils New Lead Management Tool and Enhanced Mark...
Following the success of the 2014 Spring Conference, HTSA launches amplified tools to expand awareness, build ...
April 16th 2014
ESP/SurgeX Continues to Grow by Acquiring SurgeX Intern...
Knightdale, NC – April 16, 2014 – ESP/SurgeX, the leader in energy intelligence and power protection, announces ...
April 16th 2014
Social Media Fail of the Week...
By: Peter Girard ...
April 15th 2014
Stereo Advantage Welcomes SVS as Newest High Performanc...
Western New York’s most dedicated electronics retailer will now sell award-winning SVS subwoofers through its ...
April 15th 2014
Let’s Get Tradigital...
By: Peter Girard Last week, fellow Account Coordinator ...
April 9th 2014
Go where the trade show is...
By: Tim Viall I’m not even going to try and say that ...
April 2nd 2014
Control4 Introduces New Dealer Services and Tools for L...
New lighting system design and fixture compatibility services plus new sales and installation tools support ...
April 2nd 2014
Linear Launches Enterprise Access Control, Sold Through...
The browser-based Enterprise is available direct to a protected dealer base and features extensive integration ...
March 31st 2014
Networking & #Cheese...
By: Peter Girard Last evening, ...
March 27th 2014
AVnu Alliance Member Sheds Light on Broadcast Market Tr...
Beaverton, OR – March 25, 2014 – AVnu Alliance, the ...
March 25th 2014
Arista Networks and FOX Networks Engineering & Ope...
Santa Clara, CA — Booth SL12707 — Arista Networks announced today a new demonstration of ...
March 25th 2014
Extreme Networks Demonstrates Audio Video Bridging (AVB...
San Jose, CA. – April 9, 2014 — Extreme Networks, Inc. (Nasdaq: EXTR), a leader in high performance ...
March 25th 2014
Linear, Maker of #1 Best Selling Home Control Platform,...
Demos to include breadth of new smart and IoT solutions spanning home control, security, access and ...
March 24th 2014
Get your ‘awards season’ under control!...
By: Tim Viall As I’m writing this blog post, I’m actually ...
March 21st 2014
Jump Starting Your Presence on Houzz...
By: Kelly Ahern For those of you running ...
March 19th 2014
Starpower Adds SVS as Newest High Performance Audio Bra...
SVS’ award-winning subwoofers are now available at Starpower’s retail and online stores. Girard, OH – ...
March 18th 2014
Invenshare.com Expands Dealer Base with HTSA Program...
Marketplace arms members with immediate access to inventory. HARRISBURG, PA – ...
March 18th 2014
Control4 8×8 HDMI Matrix Switch is Now HDBaseT Cer...
Control4 (NASDAQ: CTRL), a leader ...
March 18th 2014
Time Management 101: Part II...
By: Peter Girard If you read the Caster blog from earlier ...
March 13th 2014
Time Management 101: Part 1...
Last week, my colleague Pete Girard and I had the privilege to ...
March 11th 2014
Linear and Digital Watchdog Announce e3 OneBox...
Carlsbad, CA – March 11, 2014 – Linear, ...
March 10th 2014
HealthSpot Showcases Innovative Healthcare at the Techn...
COLUMBUS, OH – On March 12, 2014 HealthSpot will join Technology for Ohio’s Tomorrow and Connect ...
March 7th 2014
The Art of the "Unplug"...
By: Peter Girard Let me just start off by saying I’m pretty ...
March 6th 2014
Social Media: Niche Is In...
My colleague Pete has done a great job these past few weeks giving ...
March 4th 2014
When Opportunity Knocks…...
By: Peter Girard This will be a short blog post but it’s ...
February 28th 2014
The Content Conundrum...
Back in October, I wrote a blog post about public relations professionals ...
February 28th 2014
Optimize Your LinkedIn Profile...
By: Peter Girard Admittedly, I’ve been on a bit of a social ...
February 26th 2014
Linear Announces Webinar: Local SEO Fundamentals for De...
Carlsbad, CA – February 25, 2014 – Linear LLC, ...
February 25th 2014
Home Technology Specialists of America Expands as It We...
Further growing its network of home technology specialists, Epic Audio Video and Hanson Audio Video will bring a ...
February 25th 2014
Using Instagram for your Business...
By: Peter Girard So remember last week when I blogged all ...
February 21st 2014
Linear Expands Communication and Connectivity Options f...
New PERS-4200 modules provide 3G wireless capabilities and remote voice communication in multiple ...
February 20th 2014
AVnu Alliance Announces First AVnu-Certified AVB Produc...
Beaverton, Ore. – February 20, 2014 – AVnu Alliance®, ...
February 20th 2014
HealthSpot & Alliance Push Reimbursement for Teleme...
When you have a problem that needs to be addressed – consider all problems, no matter the nature or or ...
February 19th 2014
Using Pinterest for Your Business...
By: Peter Girard Social media for business is becoming more ...
February 14th 2014
HealthSpot Celebrates Launch of the Alliance for Connec...
WASHINGTON, DC – February 12, 2014 – 10:00 AM EST – Today, HealthSpot? will join former United ...
February 12th 2014
ESP enVision PCS Offers Real-Time, Advanced Energy Diag...
Knightdale, NC – February 12, 2014 – Electronic Systems Protection, Inc. (ESP), the leader in energy ...
February 12th 2014
For Winter Games, Control4 Picks Gold, Silver and Bronz...
From automated snow melting to heated toilet seats, these three ski houses highlight how smart home technology ...
February 12th 2014
Control4 Awards Top UK Dealers and EMEA Distributors of...
With a record-breaking number of submissions, Control4 names Atlantis AV Solutions as UK Dealer of the Year, ...
February 6th 2014
SANUS’ New Website Packed with Tools for Dealers and ...
ST. PAUL, Minn. – February 5, 2014 – ...
February 5th 2014
PR Perfect Twitter Chats for (Almost) Every day of the ...
By: Peter Girard Are you new to PR, or have you been in the ...
February 5th 2014
Control4 Showcases Enhanced Integration for Surveillanc...
Adoption of Control4 SDDP technology by surveillance camera manufacturers, coupled with new Dealer tools, ...
February 4th 2014
Control4 Chosen by Toll Brothers for Home Automation...
Control4 solutions to make select new Toll Brothers homes smart. SALT LAKE CITY, UT – February 4, ...
February 4th 2014
Ohio Telehealth Bill Passes the Senate to Further Exten...
COLUMBUS, OH – January 31, 2014 – ...
January 31st 2014
SurgeX Joins USAV, Leading Association of ProAV Integra...
Knightdale, NC – January 29, 2014 – ...
January 29th 2014
Control4 Picks Top 5 Automated Spaces to Watch Super Bo...
From a multi-display personal sports bar to a fully outfitted RV, Control4® automation solutions deliver simple ...
January 29th 2014
HTSA Announces 2014 Schedule of Events...
Focused on fueling “Contagious Synergy” among home technology specialists and vendor partners, HTSA maps out the ...
January 28th 2014
SurgeX Announces Lifetime Product and Five-Year Connect...
Knightdale, NC – January 23, 2014 – SurgeX, the ...
January 23rd 2014
SANUS and Celebrity Designer Team Up for TV Safety...
Eden Prairie, MN – January 22, 2014 – ...
January 22nd 2014
HealthSpot Teams with MedAvail Technologies to Offer Co...
Dublin, OH – January 22, 2014 – ...
January 22nd 2014
Become a Journalist’s BFF...
By: Peter Girard Welcome to the wonderful world of public ...
January 21st 2014
AVnu Alliance Introduces New AVB Education Sessions at ...
Alliance to host 11 member companies demonstrating AVB products and presenting AVB ...
January 17th 2014
BlackWire Designs Adds Rep Firm to Enhance Southwest Co...
Looking forward to further growth throughout 2014, BlackWire Designs partners with established rep firm, ...
January 16th 2014
Hot at CES 2014: SANUS iPad Air Stand...
I may not have an iPad, let alone the iPad, but if I did, I would definitely want the iPad ...
January 15th 2014
ESP/SurgeX Joins Sharp Electronics Corporation Strategi...
KNIGHTDALE, N.C., January 15, 2014 – ...
January 15th 2014
HealthSpot to Present at 32nd Annual J.P. Morgan Health...
Dublin, OH – January 9, 2014 – ...
January 9th 2014
Control4 Provides Consumer Electronics Manufacturers Po...
Epson, HARMAN and TiVo join rapidly growing roster of leading manufacturers adopting Control4’s SDDP technology ...
January 8th 2014
Control4 and SANUS Win Electronic House 2014 Product of...
By Tim Viall As a ...
January 7th 2014
SVS Hits Subwoofer Sweet Spot with 2000 Series...
A painstakingly designed driver and powerful but intelligent new 500 watt (1100 watts peak power) Sledge DSP ...
January 6th 2014
SANUS Brings Award-Winning Premium TV Wall Mounts to CE...
The new consumer-favorite TV Wall mounts are now shipping; featuring ...
January 6th 2014
SANUS Releases New iPad Air Stand at CES 2014...
Las Vegas, NV – January 2, 2014 – CES – Booth #12532 – SANUS®, the leading global brand ...
January 2nd 2014
AVnu Alliance Welcomes First Home Automation Company as...
Control and automation systems leader, Crestron joins ...
January 2nd 2014
The Tweet Heard Around the World...
By: Peter Girard Well 2014 is right around the corner, ...
December 27th 2013
Is PR Right for You?...
By: Peter Girard It’s a heavy question, “Is PR right for ...
November 18th 2013
Top Five Social Media Fails of 2013...
By: Allie Herzog While there have been many unfortunate social ...
November 8th 2013
Should PR Pros Pitch Journalists Through Twitter DMR...
By: Peter Girard It was ...
November 4th 2013
Twitter Decoded: The Lingo You Should Know...
By: Peter Girard ...
October 28th 2013
Making the Case for Case Studies...
...
October 25th 2013
What NOT To Tweet During A Crisis…...
By: Allie Herzog ...
October 21st 2013
A Trade Show Survival Guide...
As the dust settles from my first major trade show and life at the Caster offices starts to regain some ...
October 11th 2013
Overcoming "Phone-a-Phobia"...
I didn’t know this before I did a little research but ...
September 5th 2013

How a Silent Good Deed Can Turn into Booming PR...

MYTH, Busted: ‘No News is Good News’...

5 Things I Learned as a PR Intern...

The Instagram Algorithm: How to Survive and Thrive...

Pitching Product Reviews: Where to Begin...

How to Write an Effective Newsletter...

Our Senior Intern Wins Big at URI with PR Excellence Aw...

Beyond the Tweet: How to Leverage Twitter as a PR Tool...

4 Things I Learned About Technology After One Year in T...

Abolish Glossophobia with These 3 Tips:...

My first time attending a PRSSA Regional Conference...

Turning News and Research Into a PR Pitch...

Instagram 101: Tips & Tricks to Drive Traffic to Y...

Social Ads: Measuring ROI When You Have Nothing to Sell...

How Seeking a Babysitting Gig Turned Into My Senior PR ...

Working from home: How to stay connected when you’re ...

Giving Your Content Extra Mileage: How to Turn One Piec...

Starting as a PR Intern at Caster: Payton St. Lawrence...

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My Journey Post College Started at a Daycare and Ended ...

Smart Homes Far From Home at My First CES...

Hosting In-Vehicle Driving Demos at My First CES...

A Look Back at the Facebook Privacy Crisis + A Look at ...

Caster Comm Crew at CES 2019...

Impacted by the 2018 Social Media Bot Purges? Tips for ...

A Primer on GDPR + Social Media for 2019...

The Value of Thought Leadership...

“Many believe effective networking is done face-to-fa...

Does My Small Business Need PR?...

Skills and Qualities Every PR Pro Needs...

Writing Your Brand Story Part III: Sharing on Social Me...

Research Tools for PR Professionals Part I: Twitter...

Writing Your Brand Story Part II: Getting Ready to Shar...

Elements of a Case Study...

Mastering Time Management at Work...

Writing Your Brand Story Part I: What, How, & Why...

Tradeshows: Why They Matter + How to Make Them Work for...

PR Tools to Take Your Strategy to the Next Level...

B2B vs. B2C Storytelling: What’s the Difference?...

Awards 101: How to Write a Winning Entry...

Why Your Website Needs a Regular Refresh...

5 Tips to Writing a More Effective Subject Line for You...

The Importance of Social Media to Tell Your Story...

How PR Can Help Impact Your Bottom Line...

Getting Started with Facebook Ads Manager...

The Art of the Follow-Up Pitch...

Best Practices for Paid Advertising on Facebook...

Why You Should Keep Your Social Media Pages Fresh...

Three ways to keep your media relationships thriving...

Why Case Studies Should be Your Favorite PR Tool...

Steps to Creating Your Facebook Business Page...

Setting Your PR and Social Media Goals...

The Art of Crafting the ‘Perfect’ Pitch...

Tough Crowd? Get Insightful with Facebook Advertising...

“Advertising is What You Pay For, Publicity is Wh...

Why Reviews Matter: Leveraging the Power of Reviews for...

Curate meaningful content and build your company’s Tw...

The Value of Industry Awards...

How to “Spring Clean” Your PR Strategy...

Why (and When) To Use Event and Offer pages...

How to Make Your LinkedIn Updates Stand Out...

The Value of Publication Awards for Your Integration Bu...

Caster Academy Quick Sessions at ISE 2018...

Anatomy of an Effective Facebook Post, Part 2...

Highlights of CES 2018...

What are Caster Clients up to at CES 2018? ...

How to Strengthen Media Relationships on Social Media...

Press Release Best Practices...

We can Tweet in 280 characters. Should we?...

Tis the CES Season...

Should My Company Be on Twitter?...

How to Effectively Use your Listings...

How to Manage Your Facebook Reviews...

Anatomy of an Effective Facebook Post, Part 1...

Understanding Houzz and Its Role for Your Business...

Growing Your LinkedIn Presence...

Use Awards and Business Listings to Boost SEO and Custo...

How to Get your Case Study in the News...

Understanding Pitching...