Tag: branding

How a Silent Good Deed Can Turn into Booming PR

Earlier in the month, The Providence Journal reported that Chobani (who calls themselves “America’s number one Greek Yogurt”) donated $50,000 to Warwick’s public schools to pay off children’s lunch bills. In a grossly unpopular move, Warwick had before announced that children who owe money for lunch would be served cold sandwiches instead of a hot […]

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MYTH, Busted: ‘No News is Good News’

At Caster, we build programs to amplify our clients in the media and on social networks when they have news to share.

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Writing Your Brand Story Part I What, How, & Why

Writing Your Brand Story Part I: What, How, & Why

Traditional PR strategy and tactics­­, such as media outreach, thought leadership, and social media, can help you reach your target audience to contribute to brand recognition and business growth. But they will only be successful if you’ve first taken the time to define your brand story. What is your brand story, and how do you […]

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The Importance of Social Media to Tell Your Story

Today, social media is a critical component to establishing brand identity. Customers’ expectations are rapidly changing and how we deliver our brand experiences must follow suit.

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Why Reviews Matter: Leveraging the Power of Reviews for Your Business

(Image credit: samedaypapers.com)  Picture this. You and your family have just returned from an incredible trip to the Caribbean. Your resort was lovely, the staff was kind and the vacation completely exceeded your expectations. After unpacking, you hop online to leave a glowing, 5-star review of the resort you stayed at on their Facebook page. […]

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