The Brand Launch Laundry List
Our clients span the whole business lifecycle. At one end of the spectrum, we have category-making clients like Crestron and Hunter Douglas with established messaging, brand recognition, and well-understood technology. On the other end are fledgling startups with, well, none of those things. Many clients come to us in stealth mode for our seasoned expertise […]
There’s no place like home
As 2021 is coming to an end, I am reflecting on the blur that was trying to find a job during a pandemic, graduating over zoom, and in the heat of it all, jumping into the unknown: TECH! Throughout this process, I learned there is no place like home. When I was 17 years old, […]
Outstanding or Overbearing?
Engaging with the LGBTQ+ Community during Pride Month It was the peak of Pride, the day of the Providence parade—a day I should have gotten to live my best and most authentic life. I parked at the mall to avoid paid parking and cut through the building to get to the celebration. I was looking […]
Prepare Your Digital Presence and Practices for the Online Movement
Day-to-day life, business operations, fun activities, etc. have gone through a dramatic change in this pandemic. Business re-openings are beginning across the country, but many are continuing to shelter in place and work from home. Doing so is shifting everything online, from socializing with friends and family, joining fitness classes, and networking with businesses and […]
The FTC’s Endorsement Guides, Part 2: Understanding Influencers and FTC Disclosures
Last week, I highlighted key FAQs regarding the Federal Trade Commission’s (FTC) Endorsement Guides. As I said, disclosure (and arguably common sense) is at the heart of these issues. Using a formula of $100 x 10,000 followers + extras = total rate, you can see how quickly the dollars can roll in for influencers. For sponsors, […]