Tag: branding

3 Areas to Embrace the PR & Marketing Overlap

There are times when marketing and PR can be pitted against each other as bitter rivals—competing for budget, staff, and priority within an organization. But, here’s a hot take: You don’t have to separate your PR & marketing strategies – and it may be better not to! Don’t get me wrong: On its own, PR […]

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Brand Launch Laundry List

The Brand Launch Laundry List

Our clients span the whole business lifecycle. At one end of the spectrum, we have category-making clients like Crestron and Hunter Douglas with established messaging, brand recognition, and well-understood technology. On the other end are fledgling startups with, well, none of those things. Many clients come to us in stealth mode for our seasoned expertise […]

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No place like home

There’s no place like home

As 2021 is coming to an end, I am reflecting on the blur that was trying to find a job during a pandemic, graduating over zoom, and in the heat of it all, jumping into the unknown: TECH! Throughout this process, I learned there is no place like home. When I was 17 years old, […]

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Outstanding or Overbearing?

Outstanding or Overbearing?

Engaging with the LGBTQ+ Community during Pride Month It was the peak of Pride, the day of the Providence parade—a day I should have gotten to live my best and most authentic life. I parked at the mall to avoid paid parking and cut through the building to get to the celebration. I was looking […]

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Prepare Your Digital Presence and Practices for the Online Movement

Day-to-day life, business operations, fun activities, etc. have gone through a dramatic change in this pandemic. Business re-openings are beginning across the country, but many are continuing to shelter in place and work from home. Doing so is shifting everything online, from socializing with friends and family, joining fitness classes, and networking with businesses and […]

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