Tag: branding

The FTC’s Endorsement Guides, Part 2: Understanding Influencers and FTC Disclosures

The FTC’s Endorsement Guides, Part 2: Understanding Influencers and FTC Disclosures

Last week, I highlighted key FAQs regarding the Federal Trade Commission’s (FTC) Endorsement Guides. As I said, disclosure (and arguably common sense) is at the heart of these issues. Using a formula of $100 x 10,000 followers + extras = total rate, you can see how quickly the dollars can roll in for influencers. For sponsors, […]

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The FTC’s Endorsement Guides, Part 1: Do you know what you need to disclose?

The FTC’s Endorsement Guides, Part 1: Do You Know What You Need to Disclose?

If you use endorsements in your marketing, do they meet the standards of the FTC Act and the FTC’s Guides Concerning Use of Endorsements and Testimonials in Advertising? And what about social media influencers? If your business works with influencers or if you’re an influencer yourself, are you both taking necessary steps to clearly disclose material […]

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S**t Hit the Fan – Now What? Tackling a PR Crisis

S**t Hit the Fan – Now What? Tackling a PR Crisis

PR crises are not usually something you can plan for, and they are certainly not the most glamorous part of PR, but the truth is, they happen. From time to time, s**t hits the fan, and when it does, you need to be ready with a communications plan—not to mention all hands on deck. Warren […]

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How a Silent Good Deed Can Turn into Booming PR

Earlier in the month, The Providence Journal reported that Chobani (who calls themselves “America’s number one Greek Yogurt”) donated $50,000 to Warwick’s public schools to pay off children’s lunch bills. In a grossly unpopular move, Warwick had before announced that children who owe money for lunch would be served cold sandwiches instead of a hot […]

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MYTH, Busted: ‘No News is Good News’

At Caster, we build programs to amplify our clients in the media and on social networks when they have news to share.

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