Stepping into my New Role at Caster
I remember my first CEDIA Expo incredibly clearly. It was the final year in Atlanta, and I was just a few months into my job with CEDIA, my very first professional job out of college. I was in awe that this company would pay to send me to this show. Little did I know that […]
Reflecting on my First Year at Caster!
Four hundred days ago today, I started my career at Caster, and the world of tech PR became my life overnight. My introduction to the industry was a baptism by fire, as I kicked off my career during CEDIA Expo season and witnessed firsthand all the hustle and bustle that comes with supporting clients through […]
Caster Communications Recognized by PRNEWS Agency Elite Top 100
This week, we are delighted to announce Caster’s recognition in the PRNEWS Agency Elite Top 100, stemming from the achievements of the firm’s consistent and driven ability to innovate, strategize, and deliver results. This acknowledgement is a testament to the proverb that good things come in small packages; while our team is stationed in quaint […]
Pandemic PR So Far: Tips from the Trenches
The pandemic has invoked rapid changes to almost everything we do. As PR pros, we’ve responded just as quickly as major trade shows shifted online for the first time, editors and writers flip-flopped around to adjust to the virus-distorted news cycle, and brands were faced with all types of uncertainty. Just over two months ago, […]
Returning to Work: Finding Balance Between ‘Old’ and ‘New’ Normal
While the world continues to adjust to life in a coronavirus-impacted world, we are starting to see some small reversions to ‘normal.’ Beaches and parks are opening up; restaurants are taking reservations; retail stores are getting back to business. But of course, as we’ve been speculating for months, while quarantine and strict stay-at-home orders are […]