Welcome Kayla, Caster’s New Account Supervisor
Welcome to Caster, Kayla! That’s me. I’m Kayla. And yes, I’m welcoming myself! Though, after a month(ish) of baptism by fire into the Caster Crew’s tight-knit team, I certainly feel welcomed. From more than 1,300 miles away, the Caster team has me off to, what I feel is, a smashing good (and busy) start. Now […]
There’s no place like home
As 2021 is coming to an end, I am reflecting on the blur that was trying to find a job during a pandemic, graduating over zoom, and in the heat of it all, jumping into the unknown: TECH! Throughout this process, I learned there is no place like home. When I was 17 years old, […]
Small But Mighty
After over 20 years in business, Caster Communications continues to bring success to our clients across the ever-changing technology industry. Although Caster is a boutique agency, we make sure our clients are heard above the noise. The Caster Crew approaches each client engagement with fresh eyes, and we work internally to plan effective strategies for […]
Coming Home to a Place I’ve Never Been
I’ve never been so excited to stand in line. As I joined the snaking security queue at Dulles Airport, I could feel my heart begin to flutter. The return to work is finally here, and I was in the business travel vanguard. The nostalgic halo around air travel dissipated pretty quickly once I got on […]
Three Social Media Trends to Spearhead in 2021
Last year was bizarre all around – I think we’re all on the same page there. For public relations and marketing professionals specifically, 2020 was transformative. All our activities shifted to digital platforms and social content proliferated as everyone – from press and customers to friends and family – craved new ways to stay authentically […]