Five Trends for PR Pros to Watch in 2020 & Why They Matter
We’re in the midst of full-blown, end-of-year craziness here at Caster with CES on the horizon, ISE not far behind it, and of course, managing year-end closeout and preparing and setting goals for 2020. As we wind down 2019 and look ahead to the coming decade, I wanted to reflect on trends that we’ve seen […]
Five Tips for Building a More Engaging Newsletter
Last week, I was lamenting to a friend about the amount of marketing and promotional email lists I’m subscribed to through stores I frequent, places I’ve ordered from once, or even lists that I’m still unsure of how I got on. Each day, I clear at least 150 marketing emails across both my personal and […]
4 Steps for Fruitful Content Strategy
If you don’t have a content program for your marketing and PR, you’re probably about to start one, or you should be thinking about it. The Content Marketing Institute (CMI) reported that content marketing is popular, and growing, with 91% of B2B brands and 86% of B2C brands using it. Quality content brings averages a […]
Knowledge is Power, But Beware the Jargon: Tips for Writing for Any Industry
Gaining detailed knowledge of a new subject can be challenging. Such is the constant quest of a PR professional, especially those of us in tech PR, who keep up with evolving and emerging trends and absorb news to create storylines and write content.
What It Takes to Get the Big Story
There isn’t a PR person alive who hasn’t had a client or a boss who wanted them to get top mainstream coverage in a publication / morning show / daily newspaper like the Wall Street Journal, TIME Magazine, CNN, or the TODAY Show. When we’re pitching clients, we want to showcase our wins and tell […]