MYTH, Busted: ‘No News is Good News’
At Caster, we build programs to amplify our clients in the media and on social networks when they have news to share.
The Instagram Algorithm: How to Survive and Thrive
To anyone who’s spent any time scrolling Instagram, it’s no secret that the company changed what you see on your feed.
How to Write an Effective Newsletter
Newsletters are a great way to reach out to your audience on a regular basis to keep them updated with what’s going on with your client. Unlike social media campaigns or email pitches, where you’re often introducing the reader to your client’s company for the first time and trying to pique their interest, newsletter readers […]
Giving Your Content Extra Mileage: How to Turn One Piece of Content into a Dozen Articles
A challenge that we sometimes face as tech PR professionals is navigating the constantly changing technology landscape and ensuring that our clients are being seen and heard as thought leaders in their respective industries. We want to make sure our clients are a part of the stories and angles as they shift, even if the […]
Anatomy of an Effective Facebook Post, Part 2
Competition for attention on social media is tough, and got tougher for businesses on Facebook with a new algorithm that shows fewer posts that aren’t ads. Businesses will have to apply new strategies to keep their Facebook pages and posts effective.