Back in August 2016 Instagram stories were introduced and the internet exploded. Most of the initial discussions surrounding Instagram stories were negative because people were already so set in their Snapchat ways, but that has certainly changed over the last three and a half years. Instagram has become a staple in PR and marketing plans, […]
To anyone who’s spent any time scrolling Instagram, it’s no secret that the company changed what you see on your feed.
In recent years, we have seen a huge influx in the use of Instagram for business communications and marketing, with aspects like the rise of brand influencers contributing to momentum and growth for companies on the platform.
(Image credit: samedaypapers.com) Picture this. You and your family have just returned from an incredible trip to the Caribbean. Your resort was lovely, the staff was kind and the vacation completely exceeded your expectations. After unpacking, you hop online to leave a glowing, 5-star review of the resort you stayed at on their Facebook page. […]