Perfecting Pepcom – A PR Guide to Pitching Press around CES
As the first quarter of 2024 flies by, we’ve celebrated a flurry of success stories. In reflection, we’ve served up a masterclass of PR execution in our latest case study: the launch of the Abode Edge Camera at CES 2024. This campaign sets a new benchmark for product launches in the tech world and testifies […]
Mastering Becoming “Media Ready”
One of the most critical services a PR firm provides is helping clients get “media ready.” But what does that mean? Essentially, it’s about being well-prepared to speak to the press. We help clients learn to establish the goal of the interview or interaction and get their message across quickly, effectively, and clearly. Today, we’re […]
Beyond the Tweet: How to Leverage Twitter as a PR Tool
For many, Twitter is just another social platform – a way to share your thoughts with the world and quickly mention something that happened in your day, at work, in the news, etc.