Tremendous Content: Standout Media in Extraordinary Times
In a 2015 tweet that he would never subsequently live down, then-ESPN commentator Darren Rovell wrote, “I feel bad for our country. But this is tremendous content.” Part of why this quote refuses to die (to Rovell’s chagrin) is that he was right: the media does its best and most essential work during times of […]
3 Areas to Embrace the PR & Marketing Overlap
There are times when marketing and PR can be pitted against each other as bitter rivals—competing for budget, staff, and priority within an organization. But, here’s a hot take: You don’t have to separate your PR & marketing strategies – and it may be better not to! Don’t get me wrong: On its own, PR […]
The Power of In-Person Events: Unleashing Benefits for Clients
Last week, I had the opportunity to break up my normal work routine and support one of our new clients with an in-person event. I hopped in the car and took a scenic drive to the grand opening of the Trinnov North American headquarters in Connecticut to assist with its first media day at the […]
How to Botch a Media Interview in Three Easy Steps
Here is a hard truth even for PR professionals: Interviews are tricky – full stop. Interviews are a delicate dance. Even the best, most polished of spokespeople can get them wrong. Need an example? I suggest you check out this blog from Caster’s Rachel Bradshaw. In the 13+ years I’ve been doing PR and helping […]
Perfecting Pepcom – A PR Guide to Pitching Press around CES
As the first quarter of 2024 flies by, we’ve celebrated a flurry of success stories. In reflection, we’ve served up a masterclass of PR execution in our latest case study: the launch of the Abode Edge Camera at CES 2024. This campaign sets a new benchmark for product launches in the tech world and testifies […]