Writing Your Brand Story Part I: What, How, & Why
Traditional PR strategy and tactics, such as media outreach, thought leadership, and social media, can help you reach your target audience to contribute to brand recognition and business growth. But they will only be successful if you’ve first taken the time to define your brand story. What is your brand story, and how do you […]
B2B vs. B2C Storytelling: What’s the Difference?
B2B vs. B2C Storytelling: What’s the Difference? No matter what you’re writing, your first consideration should be: Who is my audience? At a base level, you need to determine if your audience is B2B (business-to-business) or B2C (business-to-consumer), because that will make a big difference in your tone and style. What is the difference between […]
How to Make Your LinkedIn Updates Stand Out
LinkedIn is the social media platform designed with the business professional in mind. Whether you are using it for yourself or your business, it can be extremely valuable when reaching out and connecting to a professional audience. Because these connections allow users to network, find fellow professionals and build their online presence, users need their […]
Press Release Best Practices
As PR pros we have written our share of press releases. So many that we tend to get into a groove of how we approach writing them for our clients. But sometimes that repetition can get you stuck in a writing rut. Instead, try stepping back with fresh eyes every time you tackle a new press release and consider the following best practices: