The Latest
Is Your Content Sticky Enough? How PR Pros Squeeze Fresh Glue into Your Strategy
Did the word “sticky” in the title grab your attention? The first time I saw the word used in reference to content writing, I certainly made a face. A lot of things are sticky – and while you might be rattling off normal adhesives like tape and glue, my brain defaulted to things I’d rather […]
Onboarding with a PR Agency: 4 Step Process
So you’ve decided to hire a PR agency – what should the onboarding process look like? In this blog, I’ll talk about what it’s like to start a PR engagement and the four key components of the onboarding process that set the foundation for success. PR is not a tap that can be turned on […]
Comma Chameleon
PR pros do a lot of writing and editing. If we’re not careful, we can wind up getting pretty high on our own supply in the process. We develop deeply ingrained preferences for our own habits, viewing stylistic differences as errors, corrections as affronts, and rewrites as assaults on our souls. Reader, I have not […]
Do you want your dream job or your dream lifestyle?
Did you graduate from college with a “dream job” in mind? I know I didn’t – I graduated with a B.S. in Business Administration, work experience from a myriad of internships, and no idea what to do with my life after I took my last college final. My generation feels an immense amount of pressure […]
How to: Prep for CEDIA Expo Like a Pro
We’re experiencing the same level of disbelief as you are. It’s only the beginning of August and the countdown to our industry’s next biggest tradeshow, CEDIA Expo, has already begun. You may be asking yourself: Where did the summer go? How do I best prepare my company for the upcoming show? For that first question, […]