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Let’s Get Technical: Embracing Specs in Tech PR
Caster’s clients run the gamut from multinational fortune 500 companies to stealth mode start-ups—just about the only thing they all have in common is a high incidence of engineering degrees in the C-Suite. With such a varied pool of clients, everything we do addresses a different audience, with widely varying level of technical expertise. We’re […]
Three is a Magic Number
Caster scores a new client hat trick in October October was a busy month for Caster Communications. In between basking in all the press from CEDIA 2022, launching the seminal Crestron Modern Workplace Research Report, and starting 2023 plans, we signed three, count them, THREE extremely cool new clients. via GIPHY RTC RealTime Community was […]
Social Media Trends to Watch in 2023
One of the best parts of working in PR is that no two days are the same. I spend my days on my toes in anticipation of what’s to come – ready to learn, react and pivot at any moment. Living for the element of surprise makes me especially fond of social strategy. Year-over-year for […]
Five Frightful PR Problems That Give Us The Heebie Jeebies
You unlock this door with the key of imagination Beyond it is another dimension. You’ve just crossed over into The Public Relations Zone. Even with decades of experience, a few situations still send a shiver up our spine. 1. Imperius! You Can’t Control The Media We pride ourselves on our great press relations and on […]
Champagne PR on a Beer Budget
Earlier this week, Caster’s Director of Account Services Pete Girard joined KMB Communications, Inc.’s Katye Bennett and InGear’s Veronica Esbona for LAVNCH panel about how companies without a PR budget can build a PR strategy. The conversation, moderated by THE rAVe Agency’s Morgan Lawrence, took place at CEDIA Expo. Together, this panel of tech PR […]