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December in Tech PR: How to Survive the Sprint to CES
December is PR chaos: year-end reports, renewals, holidays, and CES prep. Use this playbook—front-load, track ruthlessly, reduce friction, set boundaries—to finish strong.
A Few of Caster’s Favorite Things
You’re not getting away with it. You think you’re being subtle, but I see your eyes, darting to your second monitor during our update call. I know what tabs you’ve got open. Look, it’s okay: everyone does it. Cyber Monday is practically a national holiday at this point, am I right? I’m not here to […]
When Clients Get in the Way of Their Own PR Launch
One of the fastest ways to weaken a communications effort is by adding too many approvals. Each extra round of review slows momentum, blurs intent, and dilutes the original idea. I’ve seen and experienced firsthand how communicators spend more time navigating approval cycles than actually communicating. When that happens, even the best ideas lose their edge before […]
How to Dominate the CES Show Floor: Media Strategy & Live Activations That Get Results
CES always seems to morph into more than just the world’s largest technology event. It is a living, breathing ecosystem of equal parts innovation, noise, and opportunity. The harsh reality of the show for those exhibiting is that every booth, banner, and badge is competing for attention. To stand out, brands need more than a great product and a polished press release; they need a plan to […]
The Trade Show Support You Need – For CES and Beyond
God, I love a show. From my first big role as Joseph in Joseph and the Amazing Technicolor Dreamcoat, to a decade-plus as a trade show organizer for one of the biggest tech shows out there, I’ve never been able to resist the high of performance. You practice, critique, and perfect internally – then you […]