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How Caster Supports Clients at Trade Shows
I love putting on a show. Weeks of hard work, late nights and practice beyond the point of perfection, all for that glorious moment where you share it with the world: It’s an electrifying high. No wonder that, once my high school theater and college a cappella days were behind me, I found myself drawn […]
Leveraging Awards in your PR Strategy
Between the months of November and February every year, Awards season in Hollywood ratchets up as celebs, directors, musicians, and costume designers alike wait to hear if their project has caught the attention of awards judges. The next Meryl Streep may be discovered in this year’s selections. From the Emmys to the SAG Awards, Grammys […]
Embracing a Partnership: Integrating a PR Agency with Your Team
Once upon a time, I worked on the internal side of the marketing and communications world, and the idea of bringing in a PR agency felt like inviting a stranger to your family dinner. But now, as someone who’s danced on both sides of the floor, I’ve learned that this “stranger” can quickly become one […]
Perfecting Pepcom – A PR Guide to Pitching Press around CES
As the first quarter of 2024 flies by, we’ve celebrated a flurry of success stories. In reflection, we’ve served up a masterclass of PR execution in our latest case study: the launch of the Abode Edge Camera at CES 2024. This campaign sets a new benchmark for product launches in the tech world and testifies […]
Keeping up with Platform X (Updated February 2024)
Since our last blog post on the X platform back in November, change has been the site’s only constant. We’re only a month and a half into the 2024 development plan, and the X team has revamped the user experience through an updated algorithm, potential features, and new tools. While the X app and site […]