Seven Tech Innovators Join Caster’s Client Roster in 2024
For the Caster crew, 2024 has been nothing close to calm and monotonous…which is exactly how we like it! As we rang in our 25th anniversary, Caster clients kept us busy with company and product launches, acquisitions, several trade shows, Summits & Unplug Fests, networking events and much more. As if handling a healthy mix of PR, social media, digital and influencer marketing, event planning, and speaking opportunities wasn’t enough, we are thrilled to have added seven new innovative clients to our roster so far in 2024. These exciting companies continue to diversify the services we provide and the markets we work in, including smart home/spaces, embedded technology, cryptography, professional and home audio, security, video solutions, and renewable energy. Like I said, never a dull moment!
And while these clients are new to our roster – the people behind many of them are not strangers to Caster. Six out of seven of them has at least one person that has worked with the Caster team before and experienced first-hand how they can benefit from our expertise and relationships.
Allow me to introduce you to Caster’s newest clients (drumroll please)…
Alfred
Alfred International is Caster’s newest client, although our professional relationship with the Alfred team spans many years. With our deep knowledge and expertise in the smart lock industry, Alfred turned to Caster for PR support across the security, builder and MDU markets in the U.S. With a beautiful product design and key product differentiators, not to mention a lock that always provides peace of mind, everyone loves Alfred! Learn more about their products here: www.alfredinc.com
Level
Level’s award-winning locks are loaded with innovation and make any lock smart. With CEDIA Expo on the horizon, Level partnered with Caster to build out a strong foundational PR strategy geared toward the CEDIA channel for their new professional product line. Level’s smart locks meet the highest standard of security, provide multiple layers of access, and have a simple, elegant design for any door. Stay on top of Level’s news and products here: www.level.co
Niobium
Niobium is a leading custom silicon provider who is revolutionizing the field of Zero Trust Computing with its innovative cryptography hardware and the first fully homomorphic encryption (FHE) hardware accelerator. This cutting-edge technology allows for computing on encrypted data, providing a mathematical guarantee of data privacy. Based on Caster’s previous work with Kameleon, the Niobium Microsystems leadership team felt the team could deliver media wins effectively as the company prepares to bring its new cryptography hardware to market later this year. Learn more about Niobium here: https://niobiummicrosystems.com/
OliverIQ
OliverIQ is a Smart Home as a Service (SHaaS) platform with the goal of putting home automation in reach for everyone. Founded by the team behind Control4, who was a Caster client from startup through acquisition by Snap One, Caster kicked off the partnership and successfully launched OliverIQ at CES 2024. Learn more about OliverIQ’s platform for the connected home at www.oliveriq.com
Torus
Torus is a Utah-based company currently offering a complete renewable energy solution for homes and businesses. The Torus cofounders, who are trailblazers in the industry, worked with Caster at Tanner Labs and are again entrusting Caster to share the company’s story as it expands its footprint across the U.S, helping businesses and homeowners save energy, money and the environment. For more information on Torus and to learn about renewable energy, visit www.torus.co
Trinnov
Trinnov came aboard to lean into Caster’s formidable consumer electronics expertise. The French audio giant won multiple awards at CEDIA 2023 for the revolutionary WaveForming software and have now partnered with Caster to expand its presence as the global leader in home theater room optimization. Learn more about Trinnov’s world-class audio products here: www.trinnov.com
Vantiva
Vantiva chose Caster because of a strong track record aiding enterprise technology and commercial IoT companies with PR support. Caster is providing media outreach support for the Vantiva Smart Spaces division, which offers a turnkey IoT solution for commercial environments. Find out how Vantiva is pushing the edge of what’s possible with broadband, video, smart spaces and more: www.vantiva.com
Are you ready to take your business to the next level? We’re always here to answer questions, discuss your needs, and see if we’re a good fit. Drop an email to Jen Ferency, jen@castercomm.com, to schedule a brief intro call. Want to learn more about Caster? Check us out here.