Year in Review: 2024 Client Wins
I know what you’re thinking: “It’s February.”
Okay, fine.
We’re a little late with this recap. But to be fair, December and January are basically jammed full of cookies, reports, and CES-related activities when you work in tech PR.
Now that we’ve finally caught up on sleep and emails, we’re taking the time to reflect on 2024, a powerhouse year filled with massive wins, milestones and strategic storytelling that elevated our clients across industries. From high-profile media placements to award-winning campaigns, let’s dive into what made last year unforgettable.
Welcoming New Clients
As a lean agency that delivers big results, we were proud to renew most of our clients for 2024 and continue our partnerships with them in 2025. We also welcomed new partnerships, a curated group of brands, to our roster. In addition to the seven newcomers we introduced in summer 2024, we also partnered with:
- Shelly USA – Shelly USA delivers innovative, affordable smart home solutions tailored to the U.S. market. With a diverse portfolio of smart relays, energy meters, lighting controls, and sensors, Shelly empowers both seasoned tech enthusiasts and first-time users to create intelligent, energy-efficient smart homes with ease.
- Magnetar – Magnetar boasts more than 20 years of professional R&D and manufacturing experience in high-end audio and video products. Determined to push the limits in quality and technology, Magnetar stays ahead of technological developments while firmly believing in its concept of restoring reality.
- NLM Photonics – Pioneering advancements in photonic integrated circuits (PICs), NLM Photonics is redefining the landscape of high-speed communications and quantum computing applications.
As we continue to work with our existing partners and welcome even more in 2025, be sure to follow their updates in our newsroom.
Client Award Programs
Caster clients share our commitment to excellence, and through innovative product releases and corporate initiatives, we’ve been proud to help them secure some coveted awards and recognition over the past year.
Some highlights from our client awards programs:
- TIME named Nova Spin—a first-of-its-kind flywheel for long-duration energy storage from Torus—to the Best Inventions of 2024 list.
- Niobium Microsystems earned a slot in the Fast Company Next Big Things in Tech Security & Privacy category for its Basalisc PCIe card – which solves critical privacy, security and computing issues and makes fully homomorphic encryption (FHE) up to 10,000 times faster.
- Closing out a nearly year-long winning streak for its Aura Illuminated Shades, Hunter Douglas earned a bronze ranking for the Pro Builder MVP Awards.
- Following a flurry of five “Best of CES 2024” awards for its Edge Camera, Abode secured a 2025 Good Housekeeping Home Reno Award for its smart lock.
- Speaking of show wins, Future’s Best of Show 2024 awards programs at CES, InfoComm and CEDIA Expo honored clients 22Miles, Airzone Control, Alfred, Hunter Douglas, OliverIQ, Crestron, Level Home, Shelly, and Vanco.
Caster also celebrated accolades earned by its team, as Founder & President Kimberly Lancaster was named to the inaugural CE Pro Female 40 list.
Top Media Coverage
Great press isn’t just about volume—it’s about landing in the right conversations. In 2024, we secured high-impact media placements across consumer tech, B2B, and business outlets, ensuring the right audiences saw our clients at the right time. Just a handful of highlights:
Investment News
Big funding news requires a big splash, so we helped our startup and emerging tech clients land their news in Wall Street Journal, Fortune, Axios, Crunchbase, and more, ensuring their momentum reached investors, partners, and industry leaders.
Consumer & Smart Home Tech
From launching first-of-their-kind products to elevating solutions that solve everyday problems, we drove media success in CNET, Wired, The Verge, 9to5Mac, Wirecutter, Money.com and more to help our clients stand out in an increasingly competitive market.
Home Design & Builder
Our clients’ design-forward tech solutions and insights on the intersection of technology, design and wellness earned recognition in Architectural Digest, Builder, Elle Décor, Multi-Housing Dive, and more.
AI, Sensing & Embedded
From AI to embedded solutions, our clients are transforming what we know about technology. In 2024, we secured thought leadership across targeted innovation trades, such as AI Business, Semiconductor Engineering, and Embedded Computing Design to ensure our clients had the share of voice they deserved.
Residential Tech & Pro AV
In an all-time competitive integrator market – both on the residential and commercial sides – we helped clients lead conversations in CE Pro, Security Info Watch, Residential Systems, Commercial Integrator, Systems Contractor News, and more.
Customer Verticals
No two clients are the same; therefore, neither are their audiences. Our diverse work across tech solutions and service categories generated ultra-targeted placements across our clients’ customer verticals in 2024 – hospitality, utilities, storage, enterprise, education and health care, just to name a few.
From breaking news to targeted thought leadership, our 2024 media programs delivered results that moved the needle for our clients. You can check out more of our top wins here.
Looking Ahead
As we continue into the new year, we’re already delivering on bold campaigns that amplify our clients’ voices, elevate brands and make meaningful connections.
Thank you to our clients, partners and team members for making 2024 such a remarkable success, and we look forward to more big wins in 2025. If you’re not a Caster client yet but want to hear more about how we make it all happen, drop us a note – we’re always hungry for more success stories, and we’d love to be a part of yours.