Anatomy of an Effective Facebook Post, Part 2
Competition for attention on social media is tough, and got tougher for businesses on Facebook with a new algorithm that shows fewer posts that aren’t ads. Businesses will have to apply new strategies to keep their Facebook pages and posts effective.
Highlights of CES 2018
CES 2018 is winding down, and there were lots of new tech innovations and launches from our clients. Here’s a recap of our clients’ CES 2018 wins: abode abode made two big announcements at CES this week. On Thursday, abode announced its Google Assistant Integration. Now, users can control their compatible devices, like lights, plugs, […]
What are Caster Clients up to at CES 2018?
It’s almost that time of year again—CES time! Whether you’re en route to the show floor yourself or will be following the action online, here’s an overview of what Caster’s clients will be presenting at CES 2018:> Abode> Making its debut at CES, Abode will launch its next generation DIY smart home security system. Offering the best […]
Press Release Best Practices
As PR pros we have written our share of press releases. So many that we tend to get into a groove of how we approach writing them for our clients. But sometimes that repetition can get you stuck in a writing rut. Instead, try stepping back with fresh eyes every time you tackle a new press release and consider the following best practices:
We can Tweet in 280 characters. Should we?
Does twice the length really equate two times the power? A new update on Twitter allows you to tweet double the original 140-character limit, leaving more room to share hashtags, links, photos, and commentary. Yet, is there a compelling reason to add more words? As Mark Twain said, “I didn’t have time to write a […]