MYTH, Busted: ‘No News is Good News’
At Caster, we build programs to amplify our clients in the media and on social networks when they have news to share.
5 Things I Learned as a PR Intern
Beginning my final semester of college, I was unsure of where my major in public relations would take me after graduation.
The Instagram Algorithm: How to Survive and Thrive
To anyone who’s spent any time scrolling Instagram, it’s no secret that the company changed what you see on your feed.
Pitching Product Reviews: Where to Begin
Product reviews are a great way to teach consumers about the unique features and capabilities of your client’s products. According to PowerReviews, 97% of consumers today depend on reviews to make informed purchase decisions. A review usually comprises a mix of behind-the-scenes images and videos of the setup process and of the product working as […]
How to Write an Effective Newsletter
Newsletters are a great way to reach out to your audience on a regular basis to keep them updated with what’s going on with your client. Unlike social media campaigns or email pitches, where you’re often introducing the reader to your client’s company for the first time and trying to pique their interest, newsletter readers […]