The Instagram Algorithm: How to Survive and Thrive
To anyone who’s spent any time scrolling Instagram, it’s no secret that the company changed what you see on your feed.
Pitching Product Reviews: Where to Begin
Product reviews are a great way to teach consumers about the unique features and capabilities of your client’s products. According to PowerReviews, 97% of consumers today depend on reviews to make informed purchase decisions. A review usually comprises a mix of behind-the-scenes images and videos of the setup process and of the product working as […]
How to Write an Effective Newsletter
Newsletters are a great way to reach out to your audience on a regular basis to keep them updated with what’s going on with your client. Unlike social media campaigns or email pitches, where you’re often introducing the reader to your client’s company for the first time and trying to pique their interest, newsletter readers […]
Beyond the Tweet: How to Leverage Twitter as a PR Tool
For many, Twitter is just another social platform – a way to share your thoughts with the world and quickly mention something that happened in your day, at work, in the news, etc.
4 Things I Learned About Technology After One Year in Tech PR
March 28 marked my one-year anniversary at Caster. To say I’ve learned a lot as an account coordinator is an understatement, but I’ve narrowed down four takeaways of my first full year in tech PR.