Start Your CES Engines
Having just spent a long weekend in the mountains, I can safely report that “peak foliage season” is well underway in New England, but as usual, it’s going by fast. Our region is already enjoying the final stretch of vibrant red, yellow, and orange leaves before they fall. It is a truly beautiful time of […]
The Power of In-Person Events: Unleashing Benefits for Clients
Last week, I had the opportunity to break up my normal work routine and support one of our new clients with an in-person event. I hopped in the car and took a scenic drive to the grand opening of the Trinnov North American headquarters in Connecticut to assist with its first media day at the […]
Perfecting Pepcom – A PR Guide to Pitching Press around CES
As the first quarter of 2024 flies by, we’ve celebrated a flurry of success stories. In reflection, we’ve served up a masterclass of PR execution in our latest case study: the launch of the Abode Edge Camera at CES 2024. This campaign sets a new benchmark for product launches in the tech world and testifies […]
CES Prep Starts Now
If you’ve visited any physical retail location recently, you may have already fallen victim to the phenomenon known as “Christmas Creep.” This “holiday hurry up” experience is best summarized as seeing twinkle lights, wreaths and inflatable Santa yard décor hit the shelves before spooky season has even had a chance to start. While retail locations […]
Mile Musings – What PR and Running Have In Common
Turns out, you have a lot of time to think when you set out to run 20+ miles through the woods. This I’ve learned well as I’ve charged full speed into a new hobby and now have three ultra trail runs under my belt. Riding high off these amazing events, I was struck with a […]