A Guide to “All-Parts PR”
Sit in on enough new business pitches and you begin to pick up on some commonalities. When the topic of our approach to PR inevitably comes up, one trend I have identified, and found myself explaining to both would-be and soon-to-be clients is what I deem the “All-Parts PR” approach. Okay, what are you talking […]
Relationship Lessons Learned After a Decade in PR
Last month, I hit a career milestone and joined the exclusive decade club at our firm. With ten years of PR experience under my belt, I began to reflect on some of the most important lessons I have learned, and the common denominator is one word: relationships. Here are the musings of someone who has […]
Prep Like a Pro for CEDIA Expo
We’re experiencing the same level of disbelief as you are. It’s only the beginning of August and the countdown to our industry’s next biggest tradeshow, CEDIA Expo, has already begun. You may be asking yourself: Where did the summer go? How do I best prepare my company for the upcoming show? For that first question, […]
Mise En Place PR
How cooking and PR are eerily similar Great chefs aren’t born, they’re forged – and I submit the same is true for PR professionals. For anyone unfamiliar with the term, “mise en place” is a French term for “having all your ingredients measured, cut, peeled, sliced, grated, etc. before you start cooking” – if you […]
My Favorite Part of Being a PR Pro
At this point in my PR career, I have been asked, “So, what’s your favorite part about working in public relations?” plenty of times, and my answer to this day remains the same. Put simply, the fact that there is always something new to try coupled with the fact that no two days spent doing […]