Perfecting Pepcom – A PR Guide to Pitching Press around CES
As the first quarter of 2024 flies by, we’ve celebrated a flurry of success stories. In reflection, we’ve served up a masterclass of PR execution in our latest case study: the launch of the Abode Edge Camera at CES 2024. This campaign sets a new benchmark for product launches in the tech world and testifies […]
CES Prep Starts Now
If you’ve visited any physical retail location recently, you may have already fallen victim to the phenomenon known as “Christmas Creep.” This “holiday hurry up” experience is best summarized as seeing twinkle lights, wreaths and inflatable Santa yard décor hit the shelves before spooky season has even had a chance to start. While retail locations […]
Mile Musings – What PR and Running Have In Common
Turns out, you have a lot of time to think when you set out to run 20+ miles through the woods. This I’ve learned well as I’ve charged full speed into a new hobby and now have three ultra trail runs under my belt. Riding high off these amazing events, I was struck with a […]
Mastering Becoming “Media Ready”
One of the most critical services a PR firm provides is helping clients get “media ready.” But what does that mean? Essentially, it’s about being well-prepared to speak to the press. We help clients learn to establish the goal of the interview or interaction and get their message across quickly, effectively, and clearly. Today, we’re […]
A Guide to “All-Parts PR”
Sit in on enough new business pitches and you begin to pick up on some commonalities. When the topic of our approach to PR inevitably comes up, one trend I have identified, and found myself explaining to both would-be and soon-to-be clients is what I deem the “All-Parts PR” approach. Okay, what are you talking […]