Author: Peter Girard

My Favorite Part of Being a PR Pro

At this point in my PR career, I have been asked, “So, what’s your favorite part about working in public relations?” plenty of times, and my answer to this day remains the same. Put simply, the fact that there is always something new to try coupled with the fact that no two days spent doing […]

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Maximizing Your PR Efforts – What Are You Leaving on the Table?

To start things with an understatement, 2020 has been unprecedented. However, it’s December, or as some of my favorite memes about this year have stated, we’ve started the “12th level of Jumanji”. Putting the pandemic aside, across all businesses, December means end-of-year (EOY), contract renewals, and time set aside to review the efforts of the […]

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Work Benefits to Getting Outdoors

Now, more than ever, the four walls of your [home] office or cubicle may feel a bit more stifling than they used to – and for good reason. When stuck, I often turn to “write what you know” to help motivate and at the very least, get things moving. My last Caster blog focused on […]

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Wellness in the Workplace: Combat Stress to Be Your Best

The entire Caster Crew has been hitting it out of the park the past several months with insightful blogs to help readers cope with the new way of working and doing business. Recently, the team has penned blogs on working from home do’s and don’ts, how to make the most of your next virtual event, […]

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Searching for the ‘perfect PR partner’ – why boutique is better

Searching for the ‘perfect PR partner’ – why boutique is better

If you’re reading this particular blog, there is a decent chance you’re currently on the hunt for a public relations partner and you’re here doing your homework on Caster Communications. If that’s the case, we’re glad you’re here. We’re here to help, and we commend you for running this reconnaissance mission – the least we […]

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