Online More Than Ever – Don’t Look Like A Bot: What I Learned About Social Engagement at Caster
By: Samantha Schaller, Intern Social media is used to spread awareness, interact with customers and communities, and keep brands in the conversations in their market. With Twitter, Facebook, LinkedIn, and Instagram staying strong (especially now as we work from home), and more platforms emerging each year, it’s critical for PR pros to understand how to […]
Instagram Stories – What’s the Deal?
Back in August 2016 Instagram stories were introduced and the internet exploded. Most of the initial discussions surrounding Instagram stories were negative because people were already so set in their Snapchat ways, but that has certainly changed over the last three and a half years. Instagram has become a staple in PR and marketing plans, […]
MYTH, Busted: ‘No News is Good News’
At Caster, we build programs to amplify our clients in the media and on social networks when they have news to share.
The Instagram Algorithm: How to Survive and Thrive
To anyone who’s spent any time scrolling Instagram, it’s no secret that the company changed what you see on your feed.
Instagram 101: Tips & Tricks to Drive Traffic to Your Page
In recent years, we have seen a huge influx in the use of Instagram for business communications and marketing, with aspects like the rise of brand influencers contributing to momentum and growth for companies on the platform.