Five Tips for Building a More Engaging Newsletter
Last week, I was lamenting to a friend about the amount of marketing and promotional email lists I’m subscribed to through stores I frequent, places I’ve ordered from once, or even lists that I’m still unsure of how I got on. Each day, I clear at least 150 marketing emails across both my personal and […]
3 Things You Might Not Know About Your Facebook Profile
From startups to project work, legacy brands to multi-national companies, Caster has worked with them all. A growing part of what we bring to the table for our clients is a social media savvy team with their pulse on updates and changes to platforms that can impact your business. From Facebook, to Twitter, Instagram, and […]
What It Takes to Get the Big Story
There isn’t a PR person alive who hasn’t had a client or a boss who wanted them to get top mainstream coverage in a publication / morning show / daily newspaper like the Wall Street Journal, TIME Magazine, CNN, or the TODAY Show. When we’re pitching clients, we want to showcase our wins and tell […]
How to Write an Effective Newsletter
Newsletters are a great way to reach out to your audience on a regular basis to keep them updated with what’s going on with your client. Unlike social media campaigns or email pitches, where you’re often introducing the reader to your client’s company for the first time and trying to pique their interest, newsletter readers […]
Beyond the Tweet: How to Leverage Twitter as a PR Tool
For many, Twitter is just another social platform – a way to share your thoughts with the world and quickly mention something that happened in your day, at work, in the news, etc.