Instagram 101: Tips & Tricks to Drive Traffic to Your Page
In recent years, we have seen a huge influx in the use of Instagram for business communications and marketing, with aspects like the rise of brand influencers contributing to momentum and growth for companies on the platform.
Giving Your Content Extra Mileage: How to Turn One Piece of Content into a Dozen Articles
A challenge that we sometimes face as tech PR professionals is navigating the constantly changing technology landscape and ensuring that our clients are being seen and heard as thought leaders in their respective industries. We want to make sure our clients are a part of the stories and angles as they shift, even if the […]
B2B vs. B2C Storytelling: What’s the Difference?
B2B vs. B2C Storytelling: What’s the Difference? No matter what you’re writing, your first consideration should be: Who is my audience? At a base level, you need to determine if your audience is B2B (business-to-business) or B2C (business-to-consumer), because that will make a big difference in your tone and style. What is the difference between […]
5 Tips to Writing a More Effective Subject Line for Your PR Pitch
Pitching is one of the most important parts of a PR pro’s job—but it can be tricky. Journalists receive dozens (sometimes even hundreds) of emails every day, so you need to work hard to make sure yours stands out and gets opened. Whether you’re pitching client news, an interview with a subject matter expert, or […]
Why Case Studies Should be Your Favorite PR Tool
Case studies are valuable tools for PR activities. They can be used as content for media placement, social media material, contributed article opportunities, and even sales and marketing efforts. Once you have it, a case study can go really far. But, how do you make one? A case study is a story about how your […]