LinkedIn Algorithm Update: Tips to Stay Ahead in 2024
Have you noticed a decline in your LinkedIn performance over the past year? If so, you’re not alone. A staggering 95% of LinkedIn users saw decreased reach, engagement and follower growth in 2023. Many users attribute this decline to the evolving algorithm, leaving them feeling out of the loop and struggling to adapt. In this […]
Doing The Last-Second Launch Hokey-Pokey
You know how to do the Hokey Pokey, right? You’re in, you’re out, you shake things up and spin around. Finally, you end up right back where you started, but with newfound satisfaction: “That’s what it’s all about.” Sometimes, that’s exactly how a press release goes. Caster knows these steps well. Last month, a client […]
Perfecting Pepcom – A PR Guide to Pitching Press around CES
As the first quarter of 2024 flies by, we’ve celebrated a flurry of success stories. In reflection, we’ve served up a masterclass of PR execution in our latest case study: the launch of the Abode Edge Camera at CES 2024. This campaign sets a new benchmark for product launches in the tech world and testifies […]
Keeping up with Platform X (Updated February 2024)
Since our last blog post on the X platform back in November, change has been the site’s only constant. We’re only a month and a half into the 2024 development plan, and the X team has revamped the user experience through an updated algorithm, potential features, and new tools. While the X app and site […]
Getting Started with Your Business’ Cross-Platform Keyword Strategy
In the ever-evolving digital world, a cross-platform keyword strategy is crucial for businesses aiming to enhance their online presence. Unlike traditional keyword strategies that focus on a single platform, a cross-platform approach ensures your business is visible across various online channels, from search engines to social media. If you’re not exactly sure where to start, […]