Keeping up with Platform X (Updated February 2024)
Since our last blog post on the X platform back in November, change has been the site’s only constant. We’re only a month and a half into the 2024 development plan, and the X team has revamped the user experience through an updated algorithm, potential features, and new tools. While the X app and site […]
Getting Started with Your Business’ Cross-Platform Keyword Strategy
In the ever-evolving digital world, a cross-platform keyword strategy is crucial for businesses aiming to enhance their online presence. Unlike traditional keyword strategies that focus on a single platform, a cross-platform approach ensures your business is visible across various online channels, from search engines to social media. If you’re not exactly sure where to start, […]
Dive Into These Social Trends to Shape Your 2024 Strategy
Every November, I get pumped up to dive into the biggest anticipations for social media in the new year. This year, though, predicting what’s coming next for social media feels a tad like diving into a cloudy, troll-infested pool from a 50-meter platform. 2023 was one of the rockiest I’ve experienced in my seven-year social […]
Keeping up with the Platform X
Since Elon Musk rebranded Twitter to “X” in July, he’s raced full throttle toward his vision of the “everything app.” Both before and since the rebrand, Musk has rolled out algorithm updates, new platform features, subscriber perks, and free rider limitations at an overwhelming pace. Many of these changes revolve around a central goal: getting […]
Linda Yaccarino and the Terrible, Horrible, No Good, Very Bad Interview
What execs can learn from the X CEO’s nightmare Code Conference appearance It’s been a tough couple of weeks for Linda Yaccarino. On September 27, she participated in her most prominent outing yet as CEO of X, sitting with CNBC’s Julia Boorstin at Code Conference. It did not go well. The media called the interview […]