Start Your CES Engines
Having just spent a long weekend in the mountains, I can safely report that “peak foliage season” is well underway in New England, but as usual, it’s going by fast. Our region is already enjoying the final stretch of vibrant red, yellow, and orange leaves before they fall. It is a truly beautiful time of year, but one that signals the start of another fast-moving season–CES prepping season. If you plan to make an impact at CES 2025, you need to start planning right now.
The Caster team’s collective experience spans decades of CES shows, and we’ve learned that every year, we need to start earlier and earlier. CES is the world’s largest consumer electronics show, and you can’t put off outreach strategy until after Thanksgiving. For example, if you were hoping to be a thought leader on stage at CES 2025, that call for speakers closed over the Summer. The marquee CES Innovations Awards? That submission window closed in August. Planning well ahead is essential.
Why Early Planning Matters
Attending CES is just the start; making the most of your presence there requires strategy and preparation. From securing meaningful media coverage to holding productive meetings and maximizing visibility, the groundwork laid in the next few months is critical for CES success.
Proper planning with an experienced communications partner like Caster allows companies to:
- Identify Stand-Out Announcements: Evaluate your news and products to highlight those that will rise above the noise.
- Strategize Events & Awards: Develop strategies around show activities, events, and award opportunities that align with your goals and maximize exposure.
- Optimize Show Presence: Navigate the vast options available at CES to ensure your company stands out and achieves its objectives.
- Adopt a Hybrid Approach: While thousands of press contacts make the pilgrimage to CES each year, there are critical contacts who have covered the event remotely since COVID. Adopting a flexible approach can help you make the most of in-person and remote media opportunities.
CES 2024 Recap & 2025 Expectations
Last year’s CES was a record-breaking success, with over 138,000 attendees (up 15% over CES 2023), over 4,000 registered exhibitors, and over 5,000 members of the media. It was the largest global tech event since CES 2020, and this year’s projections look just as promising. But with so much competition and excitement, preparation is key.
Get Ready for CES 2025
With CES just two months away, it’s critical to start preparing a media outreach strategy now. Whether you’re crafting your messaging, planning product demos, or building out your schedule, Caster is here to help you make a splash. Reach out to us today to learn how we can turn your CES presence into standout success.
